Starbucks Rewards, a loyalty program launched by Starbucks has been one of the most successful implementations of loyalty and customer retention strategy. The program has been instrumental in propelling Starbucks to $19.16 billion in revenue. Customers enrolled in the program are appreciated with free goodies (free drink refills, birthday drinks, pay by phone facility etc.), interesting tiers and engaging user experience. The program encourages customers to download its app leading to greater spending. This infographic sheds light on the award winning customer loyalty program and highlights the differences between the old and new Starbucks rewards program.