Why brands pick TrueLoyal
Choose how much of the program we run
Both platforms bring expertise. Annex's comes through its customer success and loyalty experts, bundled into implementation and account management. TrueLoyal offers it as a ladder of named services you choose from. Loyalty Program Strategy designs the program from your own data, from the audit through the earning mechanics and the commercial model, on TrueLoyal or the platform you already run. Managed Services keeps the keys in your hands and backs your team with benchmarking, quarterly reviews, and campaign support. Loyalty Program Operations runs the whole program for you, six workstreams end to end, while you direct the strategy. The difference is not whether you get advice. It is whether that help is a tier you pick, from a plan to a full team, or guidance bundled into onboarding.
A community your brand owns
Annex drives engagement two ways. Social loyalty rewards members for actions on social platforms, following, sharing, posting. Member microsites give members a hosted hub to check points and rewards. One rewards behavior on platforms you do not own, and the other is a dashboard. Fan Club™ is a brand-owned community. You post to members, they respond, and you run targeted sampling, and the first-party content and insight it produces stay with you. That is a different thing from rewarding a share or hosting a points page.
What an owned community produces
An owned community produces something a rewards mechanic cannot. ARM & HAMMER built its Simple Solutions community on TrueLoyal and turned it into a resource its whole marketing team draws on, the kind of content, insight, and advocacy a points program never generates. The full results are in the case study.
Frequently asked questions
Is TrueLoyal a good Annex Cloud alternative?
Yes, if you want more than a platform to configure. Annex is a capable enterprise platform. TrueLoyal matches that integrated surface and adds a team that can design or run the program, and an owned community, all on one member record.
How is TrueLoyal's program design different?
Both bring expertise. Annex's comes bundled into implementation and account management. TrueLoyal's is a ladder you choose from, a strategy team that designs the program from your data, managed services that back your own team, or a full operations team that runs it for you.
How is an owned community different from social loyalty?
Social loyalty rewards members for posting on social platforms, to drive reach. An owned community is a space you run, where members show up, respond, and get sampled, and the content and insight it creates are first-party and yours. One rents activity on platforms you do not own. The other builds an asset you do.
See what a strategy-led program looks like on your own data
Let's talk about the program you want to run, and what it looks like when a team designs it from your data and the community it creates stays yours. Schedule a demo.
