Loyalty program analytics that show you where to focus next.
Advanced Analytics shows who's slipping away, who's about to buy anyway, and how your program stacks up against others in your industry.
See who to reach next, and when to reach them.
What is advanced analytics for loyalty programs?
Advanced analytics uses your loyalty program's purchase, redemption, and engagement history to estimate what members are likely to do next. TrueLoyal Advanced Analytics includes churn prediction, next purchase prediction, and benchmarking. It is available as an add-on to TrueLoyal Rewards, and new predictive models are added as they ship.
Every member gets scored every week.
Churn prediction
Each transacting member gets a Churn Status of High Risk, Low Risk, Churned or Not Available, refreshed every week.
Next purchase prediction (coming soon)
Estimates which members are likely to buy again, and roughly when, so offers and reminders land when they help.
Benchmarking and a Loyalty Health Score
Compare your program with similar programs in your industry and see where you have the most room to grow.
Member filters and segments
Predictions sit on the member profile, so you can filter by them and build a segment you can act on.
Churn risk in campaign rules
Target a winback to members labeled High Risk instead of your whole list, right inside Rewards campaigns.
Member exports and API access
Send predictions to your CRM or email platform through member exports and the TrueLoyal API.
Turn a prediction into a plan.
Send your winback to members labeled High Risk, not your whole list, and keep discounts away from members who were going to buy anyway. Reach members around their likely next purchase, when a reminder helps, instead of on a fixed calendar. Bring a Loyalty Health Score and a peer comparison to your next program review, and agree on what to fix first.
See how your loyalty program stacks up.
Compare your performance to similar programs and spot your biggest gaps. Your Loyalty Health Score shows where you stand against programs in your industry and of a similar size. Benchmarking is built from public program data, and your data stays yours.
Questions about advanced analytics
How does next purchase prediction work?
Next purchase prediction is coming soon. It estimates which members are likely to buy again, and roughly when, from their purchase history. Use it to time offers and reminders instead of running them on a fixed calendar.
What data do the predictions use?
The predictions use your program's own purchase, redemption, and engagement history in TrueLoyal Rewards.
How often are predictions updated?
Predictions refresh every week, so each member's labels reflect their most recent activity.
How is a churn label different from an inactivity segment?
An inactivity segment shows who has already stopped buying. A churn label estimates who is likely to stop, while there is still time to bring them back.
What is benchmarking based on?
Benchmarking is based on public program data, grouped by industry and program size. Your program data is never shared with other brands.
Can we use predictions in our CRM or email platform?
Yes, through member exports and the TrueLoyal API.
Will Advanced Analytics reduce churn on its own?
No. It tells you who to reach and when. Results depend on the offers and campaigns you run with it.
How do we add Advanced Analytics?
It is an add-on to TrueLoyal Rewards. Talk to your rep, or book a demo to see it with your own program.
Your next campaign starts with the right members.
Tell us how your program runs today and what you want members to do next. We will show you how Advanced Analytics turns that into a plan.
Request an Analytics DemoExplore the TrueLoyal Platform
