Build on your direct customer relationship with loyalty rewards and relevant engagement. Connect supported purchase activity, recognize participation and design a program that gives customers reasons to return after their first order.
Give first-time customers a reason to come back.
A direct-to-consumer loyalty program recognizes customers who buy from a brand's own sales channels with rewards or member benefits. It can combine purchase activity with engagement between orders. TrueLoyal helps brands design these experiences around their audience, supported systems and program rules.
Review how eligible orders and member identities will connect through your supported systems. Confirm the required data, sync behavior and treatment of cancellations or returns before launch.
Use points, tiers and relevant benefits to recognize eligible purchases and participation. Choose rewards around customer needs and program economics rather than assuming every returning order needs a discount.
Discuss community, reviews, referrals and other engagement options that fit your audience. Use approved workflows and clear participation rules to make membership useful beyond the checkout.
Track repeat purchasing, engagement and reward costs across an agreed cohort and period. Review what changed against the baseline before treating the program as the cause of a revenue increase.
Receipt submission can help participating members connect eligible third-party purchases to the program. Confirm the supported receipt information and rules. Keep this hybrid workflow distinct from orders available through your own connected store.
Explore CPG LoyaltyTrueLoyal offers AI-powered churn prediction. Discuss the required data, the signals your team can review and how those insights could inform approved retention activity. A prediction does not guarantee that a customer will return or that an intervention will be profitable.
Explore AI Churn PredictionA community, review program or referral experience can complement purchase rewards. Confirm the available capabilities and operating requirements rather than assuming every feature is included or every DTC brand needs the same program.
Explore the Platform30.75% increase in customer retention
Which increased repeat purchase revenue by 31.44%, within three months of launching the program. “We are incredibly happy with the results.” Diane Missel, Owner.
Read the Blue Rose Pottery Testimonial →Results from one customer program. Outcomes vary with the audience, program and implementation.
It is relevant to brands selling directly to consumers and seeking a stronger repeat-purchase relationship. Brands with both direct and retail channels can discuss a combined program. Share your systems and audience so the team can assess the fit.
Not for every use case. Review purchase connections from your own systems first. Receipt submission is relevant when participating members buy eligible products through third-party retailers and that activity is not otherwise available to your program.
Review TrueLoyal's published integration catalogue and discuss your platform version, required data and workflows. A listed platform is a starting point for validation, not confirmation that every field, extension or configuration is supported.
TrueLoyal includes loyalty and engagement capabilities. Confirm the specific features, eligibility and redemption workflows your program will use, including how referrals and incentives are handled. Availability and scope should be agreed before launch.
No. A prediction is an input to a retention decision, not a guaranteed outcome. Review the available data, intended action and measurement plan with the team before deciding how to use churn signals.
No. People who join may already differ from those who do not. The comparison can be useful, but causal claims need an appropriate evaluation design. Use a control group or carefully defined comparison where feasible and disclose its limitations.
Review the loyalty program alongside your existing customer and marketing systems. Confirm data connections, responsibilities and messaging workflows rather than assuming it replaces every system in the stack.
Bring your ecommerce platform, direct and retail channel mix, repeat-purchase goals and reward ideas. The team can discuss purchase connections, engagement options, reporting and implementation requirements.
Tell us about your store, sales channels and repeat-purchase goals. We will discuss a loyalty program that fits your audience, systems and operating needs.
The platform for consumer brands serious about earning loyalty. Rewards to shape behavior. Fan Club™ to nurture your brand's super fans.
