Pet Supplies

Pet owners trust other owners, not your marketing.

Pet owners check the reviews, the photos, and the recommendations before they buy. TrueLoyal gives you the tools to turn your best owners into that proof, so the next buyer chooses your brand.

Schedule a Demo

How it works

Gather them. Win them. Keep them.

Gather your owners into one community

Whether they bought from you or off a retailer's shelf, sampling and sign-ups turn scattered buyers into an engaged Fan Club™.

Win their trust with real-owner proof

A fussy owner won't take your word for it. Missions turn your members into the reviews, photos, and videos other owners actually believe.

Become part of the bond

The bond between an owner and their pet runs deep and lasts for years. Tap into it, stay top of mind, and you're the brand they reorder from, refer to friends, and tell what to make next.

See it in action

Every way to keep owners engaged and your brand top of mind.

→Missions and tasks that reward participation with points.
→Ratings and reviews you can syndicate to retailer product pages.
→Photos and videos to reuse across your ads and marketing.
→Product sampling that puts your newest in owners' hands.
→Discussion forums, a direct line to your owners.
→Ongoing touchpoints that keep the relationship alive for years.

PetJoy Fan Club™

Offers for you

AvailableIn progressComplete

Mission

Complete this month's mission

A structured task that keeps owners engaged with your brand.

160 pts

Review

Rate & review your order

Real reviews you can syndicate to your retailer pages.

50 pts

Photo

Show off your pet

Photos and videos you can reuse in ads and marketing.

30 pts

Sampling

Try it first

Get product into owners' hands, and the reviews follow.

Free sample

Discussion

Join the conversation

Weigh in on the forum, tell us what to make next.

25 pts

Proof

Real results, from one pet brand on TrueLoyal.

Nestlé Purina · Fur Buddies

A community of real pet owners, creating the content that wins the next one.

~99K

community members

8,365

reviews from real owners in 2025

Purina built Fur Buddies to turn real pet owners into a community, one that reviews new products at launch, creates authentic content, and keeps coming back, generated by the community rather than bought.

Nestlé Purina · Fur Buddies community

Ready when you are

Earn your place in the family.

Rewards keeps owners coming back. Fan Club™ turns them into the proof that wins the next one. See it on your brand.

Schedule a Demo

See how real pet brands did it →