Your tenants pay rent for traffic you can't prove you drive.
When you can't deliver footfall, tenants don't renew. TrueLoyal gives you the tools to drive visits to your tenants, and the data to prove you delivered.
600+
200+
$100B
From discovery to habit.
Join & Profile
Shoppers enroll via the app, in-mall signage, or QR code and share preferences, favorite stores, and visit habits.
Earn on every visit
Points accumulate through receipt scanning, card linking, in-store spend, and non-transactional behaviors like event attendance.
Discover tenants
Personalized offers and geo-targeted nudges connect shoppers to relevant brands, stores, and dining across the property.
Redeem rewards
Parking credits, F&B vouchers, exclusive event access, and tenant offers are redeemed against earned points in the app.
Advocate & return
Engaged members share UGC, write retailer reviews, and refer friends — driving new member acquisition and organic footfall.
The gap between a visitor and a loyal member.
Only 1 in 4 mall shoppers currently use a loyalty program. The ones who do visit more often, stay longer, and spend more. TrueLoyal closes that gap.
Drive footfall & dwell time
Loyalty members visit more often and stay longer. Missions, geo-targeted offers, and event activations give people a reason to come back between anchor purchases and extend their time on property.
1.3%
+80%
Connect & activate tenants
Malls are a multi-brand ecosystem. TrueLoyal lets operators run tenant-specific offers, co-branded campaigns, and sponsored activations — turning the loyalty program into a revenue-generating media asset for the property.
600+
7,000+
Unify omnichannel data
Receipt scanning, card linking, app interactions, and in-mall QR codes feed a single member profile. Operators get a real shopper picture — what they buy, where they go, how often they visit — across every channel.
70%
34%
What a high-engagement mall program looks like.
Numbers drawn from TrueLoyal mall deployments and third-party research. Measured over 12 to 36 months.
50%
2.4×
14×
+50%
Built for the complexity of a multi-brand property.
From driving footfall during off-peak periods to building tenant partnerships to creating frictionless omnichannel data capture. TrueLoyal adapts to how your property operates.
In-mall activations & signage
QR codes, digital directories, and in-center signage drive program enrollment and point-earning moments at the highest-traffic locations on property.
Card linking & receipt scanning
AI-powered receipt scanning with fraud detection and card-linking de-duplication give members frictionless ways to earn on every transaction across tenants.
Personalized push & notifications
Geo-triggered, behavior-based notifications bring members back to the property with relevant offers from the tenants they already visit.
Tenant-sponsored offers
Brand and tenant-specific deals are configured via the TrueLoyal Rules Engine, creating new co-funded revenue streams for the mall operator.
Events & experiential rewards
Invite-only tastings, brand activations, and exclusive member events turn loyalty tiers into genuine privileges that drive status aspiration and repeat visits.
UGC & social content
Member-generated photos, reviews, and social posts are curated and displayed across mall websites, digital screens, and brand channels — authentic content at scale.
Shopper data & analytics
Zero and first-party data captured across every touchpoint builds a 360-degree member profile — spend category, visit frequency, store preference, and geo-behavior.
Omnichannel unification
In-mall spend, e-commerce, app orders, and affiliate retailers all feed a single member record — so every touchpoint counts toward the same rewards balance.
Your shoppers are already visiting.
Give them a reason to stay.
See what a TrueLoyal mall program looks like in practice and how quickly it can go from concept to members across your property.
The platform for consumer brands serious about earning loyalty. Rewards to shape behavior. Fan Club™ to nurture your brand's super fans.
