The Social Strategy Challenge

Hootsuite is more than a social media management platform. It enables brands to listen for phrases and cues happening outside their owned channels — the conversations that don't always come with a tag. Scheduling, performance, engagement, reputation — all in one place, all powered by AI, all in real time.

When integrated with TrueLoyal, Hootsuite allows brands to spot trends and act on them. Or find consumers already talking about them and bring them into the brand ecosystem — engaging with them, nurturing the relationship, spur next purchase, and increasing their lifetime value.