Build the relationship beyond the retail shelf. Give participating consumers a way to connect eligible purchases with your brand. Bring receipt-based rewards, community activity and customer engagement into a program designed around your products and retail channels.
A consumer packaged goods loyalty program gives consumers reasons to engage directly with a brand, even when they buy its products through retailers. It can recognize eligible purchases and participation with rewards or benefits. Receipt submission helps participating members share proof of purchase; it does not automatically identify every retail buyer.
Offer a clear reason to join and explain the program's benefits and rules. Build a relationship with people who choose to participate, rather than assuming a retailer will supply their identity.
Use receipt submission to connect qualifying retail activity to participating members. Confirm supported receipt information, products, channels and validation rules before launch.
Recognize the purchases and engagement your program values. Discuss community activities, feedback and customer content alongside your reward strategy and participation policies.
Review purchase information and member-shared preferences within their actual coverage. Use the available signals to inform relevant engagement and evaluate repeat participation over a defined period.
Tell members what to submit, what qualifies and where they can get help. Define how disputed or duplicate submissions are handled before inviting participation. Review these requirements with TrueLoyal as part of implementation.
Fan Club™ can be part of a program that gives consumers reasons to contribute feedback, content and advocacy. Discuss whether a community, a rewards program or a combination fits your brand and confirm the included capabilities.
Purchase records and participation describe observed activity available to the program. Preferences and feedback describe what members choose to share. Keep these distinctions clear when planning segments and evaluating what you know about your audience.
16% increase in consumption
A community of more than 41,000 members. Reported in TrueLoyal's published case study.
Read the ARM & HAMMER Baking Soda Case Study →21% increase in purchase conversions
Measured over 100 days. A separate customer program with a different measure of engagement and purchase behavior.
Read the Hero Cosmetics Case Study →Results from one customer program. Outcomes vary with the audience, program and implementation.
It is relevant to consumer brands whose products are often purchased through third-party retailers. A program gives participating consumers a reason to connect directly with the brand. The right scope depends on your products, sales channels and audience.
TrueLoyal offers receipt scanning so members can submit proof of purchase. Eligible activity can be recognized under the program's rules. Confirm receipt information, participating channels and product eligibility before launch.
No. It captures information from participating members and supported submissions. It is not a complete record of every buyer or retail transaction, and it does not automatically provide a retailer's customer database.
Preferences and feedback are information a member chooses to share. Captured purchase information describes an eligible transaction available to the program. Both can be useful, but they have different coverage and should not be described as interchangeable.
Not necessarily. Discuss the intended behavior and audience first. Community engagement and purchase rewards can serve different goals; the team can help assess an appropriate combination and confirm which capabilities are included.
TrueLoyal includes review and customer-content capabilities. Confirm the supported workflow, moderation, permission and incentive disclosure rules. Participation incentives should not require positive reviews.
Track participating members, eligible purchases, repeat participation and reward costs over an agreed period. Where reliable comparison data exists, evaluate purchase outcomes. Do not treat receipt participation as total market penetration or a member correlation as causal lift.
Bring the product categories, retail channels, intended member audience and program goals. The team can discuss receipt requirements, community and reward options, integrations, reporting and operational support.
Tell us where your products are sold and the relationship you want to build. We will discuss eligible purchase capture, rewards and engagement for your program.
The platform for consumer brands serious about earning loyalty. Rewards to shape behavior. Fan Club™ to nurture your brand's super fans.
