Consumer Packaged Goods

You can't see the consumers
choosing your brand.

Winning at shelf is only the start. The hard part is knowing who bought, turning that trial into a repeat, and proving the impact.

You came looking for a loyalty program to fix this. That is what TrueLoyal Rewards does. And it turns your best consumers into fans no budget can buy.

The problem

You sell through shelves you don't own. So every consumer who picks you stays a stranger, and you can't tell if your loyalty program is doing anything.

The retailer owns the relationship, so you're flying blind on your own consumer. They try you once and disappear, and you can't tell what brings them back.

HOW IT WORKS

See the consumer,
then earn the re-trial.

STEP 01

You see who bought you

Receipt scanning turns an anonymous shelf purchase into a consumer you can reach, in exchange for brand value.

STEP 02

They come back

Rewards give that first-time buyer a reason to return and buy again.

STEP 03

You target smarter

The more first-party data you collect, the sharper your offers get.

STEP 04

Retention and value grow

Personalization that lands lifts retention and lifetime value, measured with your own numbers.

Proof

Real results, from CPG brands on TrueLoyal.

+21%
Conversions in 100 days
Hero Cosmetics
+16%
Product consumption
Arm & Hammer
+63%
Member growth, year over year
Batiste
What you get

Start by seeing the consumer. Grow into real fans.

Start here · Rewards

Turn the stranger into a consumer you can reach

A consumer uploads a receipt for a reward. You get the first-party data, they get value, and trial starts becoming re-trial.

  • Receipt scanning gives you a direct line to the buyer
  • Stand it up without re-architecting your stack
  • Reach that consumer directly, anytime
Grow into · Fan Club™

Turn repeat buyers into fans who do the work

When your program has a core of real fans, Fan Club™ turns them into advocates who create content and refer others. No contracts, no cash.

  • Advocacy that no marketing budget can manufacture
  • One consumer identity, from first receipt to advocacy
  • All on one platform, not three you stitch together

Seeing the fit?

Schedule a Demo
More to layer in

More levers to pull.

Each one stimulates consumers toward a different outcome, whether that's more first-party data, more repeat purchase, or more advocates.

Grow your first-party data
  • Receipt scanning
  • Surveys & polls
  • Sign-ups & profiles
Drive repeat purchase
  • Sampling
  • Sweepstakes
  • Missions
Turn buyers into advocates
  • Ratings & reviews
  • UGC campaigns
  • Referrals

Your strategy decides which levers to pull. They all run on one platform, under one consumer identity, from first receipt to advocacy.

Why TrueLoyal

Everything in one platform. Not three you stitch together.

The usual way

No single view of your consumer

Loyalty, reviews, and referrals in separate tools, with no one profile to engage, nurture, and influence.

The TrueLoyal way

One profile, start to finish

A single consumer profile, from first purchase to re-trial to referral.

One platform, one profile, first receipt to Fan Club™.
In their words

“Not only has our customer retention increased, TrueLoyal provoked all sorts of customer engagement.

Donald Miguel, Operations Manager · Chromatic Coffee

Ready when you are

See the consumers buying your brand. Then keep them.

Built for CPG brands fighting to win at shelf. If that's you, let's talk.

Schedule a Demo
Schedule a Demo