Direct the strategy without building every operating capability in-house. TrueLoyal can run the day-to-day program, configuration, reporting, lifecycle marketing, financial management and partner work through a Full or Limited operating model.
You set the direction and approvals. We bring the people and execute the agreed workstreams.
Start with your name and work email. Scope and operating model are confirmed after discovery.
Loyalty program management gives a brand a specialist team to execute defined program workstreams, such as configuration, reporting, campaigns, financial management and partner operations. The brand retains strategic direction and approvals while the operating partner supplies capacity, process and ongoing execution.
Map the workstreams you want to hand off
Discuss Program OperationsTrack performance against agreed KPIs and maintain the approved roadmap and health-check cadence.
Roadmap and health check
Coordinate stakeholders, risk, budget and approved cost-versus-revenue reviews.
Operating plan and financial review
Configure approved activities, campaigns and segments; launch features and manage defined escalations.
Configured release and issue log
Prepare and clean agreed data, benchmark performance and turn it into decisions.
Dashboard and recommendation report
Build and run the approved member lifecycle and execute agreed campaigns on the selected marketing platform.
Lifecycle plan and campaign execution
Source, negotiate, onboard and manage approved partners and offers.
Partner pipeline and offer calendar
The complete agreed scope, including marketing execution.
Strategic direction and brand approvals
You direct and approve.
Core operations, configuration and reporting
TrueLoyal runs the agreed scope.
Marketing lifecycle execution
TrueLoyal executes the agreed marketing work.
The core operating scope, with your team executing marketing.
Strategic direction and brand approvals
You direct and approve.
Core operations, configuration and reporting
TrueLoyal runs the agreed core scope.
Marketing lifecycle execution
TrueLoyal recommends; your team executes.
Audit, design, economics, roadmap and measurement.
Explore Program Strategy →Quarterly reviews, plans and support.
Explore Managed Services →Operating team, execution, reporting and management.
Discuss Program Operations →It is an operating model in which a specialist team executes agreed loyalty workstreams while the brand retains strategic direction and approvals.
The scope covers strategic program evolution, program and financial management, configuration and support, reporting and analytics, marketing lifecycle execution, and partnerships and offers.
Yes. The brand directs the strategy and approves the operating scope. The exact decision rights and shared responsibilities should be documented before work begins.
In the Full model, TrueLoyal runs the complete agreed six-workstream scope, including marketing execution and partner management. In the Limited model, TrueLoyal runs the core while the client executes marketing and requests financial support as needed. Final inclusions must match the proposal.
The Full model includes end-to-end marketing execution. The Limited model provides recommendations while the client team executes. Channels, approvals, creative and media responsibilities should be confirmed in scope.
Financial work covers budget, cost-versus-revenue audits, reconciliation and financial support. Exact accounting, liability, approval and reporting responsibilities are confirmed in the operating model.
The operating model should use agreed KPIs, health checks, reporting and recommendations. The final measures depend on the program goals, data quality and approved measurement definitions.
Program Operations executes defined day-to-day workstreams. Managed Services gives an in-house owner ongoing reviews, planning and support while the brand continues to run the program.
Pricing depends on the selected workstreams, operating model, program complexity, data, markets and service levels. Discovery is required before a responsible proposal can be prepared.
Tell us which workstreams are consuming time, where execution is breaking down and what your team needs to retain. We will help map the right Full or Limited operating model.
Discuss Program OperationsWant lighter-touch support? Explore Managed ServicesThe platform for consumer brands serious about earning loyalty. Rewards to shape behavior. Fan Club™ to nurture your brand's super fans.
