Customer loyalty software that turns shoppers into repeat customers.

TrueLoyal is one platform with two products, Rewards and Fan Club™, built to grow repeat revenue and turn your best customers into your best marketing.

Rewards is your loyalty program, earning the second order, then the tenth.

Fan Club™ turns your best customers into content, reviews, and referrals.

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YOURBRANDREWARDSFAN CLUBSENGAGEACQUIRERETAINLOYALCOMMUNITY
Trusted by leading consumer brands
Arm and HammerSherwin-WilliamsPurinaiHeartCertified Angus BeefHyattFairmontRuoffSimonGCChurch and DwightEgglands BestScentsy
Our take

Most loyalty programs pay people to do what they'd do anyway.

Hand a discount to someone already heading to the register and all you've done is give away margin. That's transactional loyalty, and it's running out of road. Real loyalty is the customer who comes back when other options exist, chooses your brand out of preference, and brings others into your network.
That's what we help you build. And measure.

The platform

Your best consumers don't just buy. They make your marketing.

One-time buyers become repeat consumers, then advocates who influence others. One platform, one consumer profile, across ecommerce and retail. Start with Rewards, grow into Fan Club™.

Rewards member dashboard
Rewards

Get them coming back

Earn and burn, tiered loyalty, member benefits, receipt scanning, promotions, milestones and recognition, rewards catalogs. The full loyalty program, set up around your strategy.

See Rewards →
Fan Club™

Treat your best consumers like insiders

Run missions that get your best consumers creating content, and capture the rights to use it everywhere. UGC, ratings and reviews, sampling, recognition, member updates, members or not.

See Fan Club™ →
Fan Club community view
Real brands, real results

Loyalty that shows up in the numbers.

Health & wellness
2.32×
increase in repeat-purchase revenue
"We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact."
Fabricio Sant'AnnaMarketing Manager, Nature's Fusions
Media & publishing
more articles per member vs. non-members
"Flexibility is key… the implementation was very fast. The team helped us in a lot of things."
Juan Manuel Nava MadrazoChief Reader Revenue, Milenio
Food & beverage
+20%
increase in sales since community launch
"The community has really leant itself to being able to drive offline or in store sales by creating these missions for consumers to engage at a retail level."
Christine HigleySr. Brand Manager, Veggies Made Great
Pet supplies
100K+
community members, 5,300+ reviews created
"We have these loyalists that we want to get the message out, to speak on our behalf, and in a more organic way than a brand trying to be the voice."
Shonda BrownSr. Associate Brand Manager, ARM & HAMMER™ Cat Litter
Automotive
26%
increase in customer retention, in 3 months
"TrueLoyal's structured approach to create engagement with our customers was fantastic. The results we have witnessed in just 3 months is astounding."
Bill LindsayPresident, Stage 3 Motorsports
Education
216%
greater engagement than last year's Homecoming
"Everyone loves their 15 minutes of fame. We had hundreds of people tweeting us. It was wildly successful."
Terry ConiglioDirector of Content Strategy, Georgia State University
Beauty & skincare
65%
increase in consumer retention
"We love the strategic consultation offered by TrueLoyal."
Annette BergDirector of Customer Experience, DefenAge
Household
+16%
increase in product consumption, 41K+ members
"The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges."
ARM & HAMMER™ Baking SodaBrand Manager
Beauty & skincare
+21%
increase in purchase conversions, first 100 days
"We are incredibly excited to see the immediate impact our community is having on our brand."
Amy Calhoun RobbVP of Marketing, Hero Cosmetics
Beauty & skincare
48%
increase in revenue, year over year
"Directly attributable to the TrueLoyal reward program. This is phenomenal!"
Raphael FaccarelloE-Commerce Manager, Yonka Paris
Home & gifts
31%
more repeat-purchase revenue, in 3 months
"We witnessed an impressive increase in retention. We are incredibly happy with the results!"
Diane MisselOwner, Blue Rose Pottery
Food & nutrition
21%
higher average order value
"TrueLoyal's suggestion to target customers to increase their AOV worked very well."
Chris BairFounder, Keto Chow
Why TrueLoyal

Everything on one platform. Not three platforms stitched together.

Brands using TrueLoyal call it their “one of one.” Before, loyalty lived in one tool, reviews in another, advocacy nowhere, with no single view of the consumer you're paying to keep. Now every purchase, review, referral, and piece of content (with the rights to use it) lands on one profile. The data stays yours.

One consumer profile A representative view
MR
Maya R.
Brooklyn, NY · Member since 2024
Repeat buyerReviewerAdvocate
7orders
$612LTV
3referrals
12UGC posts
Activity, one timeline
Mar 3
First order, $48
Mar 19
Left a 5★ review
Apr 2
Referred 2 friends
Apr 20
Joined Fan Club™
May 8
Posted a photo, rights acquired
What that gives your brand
Reviews on your retail pages Referrals that bring the next buyer Content cleared to run anywhere Data to find lookalikes
The data platform behind your loyalty marketing, so your team can find the next ones.

You own the strategy. We can help you shape it.

Explore Strategy Services →
Fits your stack

Connects to the tools you already use.

Sync loyalty data across every touchpoint, no rip-and-replace.

ShopifyBigCommerceMagentoSalesforceVTEXOracle NetSuite
HootsuiteBazaarvoiceCloverIterableLightspeed
View all integrations →
G2 Leader Summer 2026G2 High Performer Mid-MarketG2 Highest User Adoption Mid-MarketG2 Fastest Implementation EnterpriseG2 Best Support Mid-Market

Ready when you are.

See what TrueLoyal could look like running on your brand. Book your demo today.

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