Launch and manage loyalty programs across ecommerce, retail, third-party stores and distribution. TrueLoyal brings rewards, receipt scanning, referrals, reviews, UGC, churn prediction and first-party consumer data into one flexible platform.
Most loyalty programs incentivize customers to do what they were already going to do. The result is more discounting, less margin and little evidence that the program created genuine loyalty.
TrueLoyal helps brands influence the next purchase, the next referral and the next act of advocacy. Build customer retention with flexible rewards, personalized experiences, consumer data and a loyalty strategy that can be measured against revenue.
Build a loyalty program around how your customers actually purchase and engage. TrueLoyal connects transactional loyalty, customer advocacy and consumer data in one loyalty management platform.
Create flexible points, rewards, VIP tiers, member benefits, promotions, milestones and personalized earning rules. Reward purchases and valuable customer actions without relying on blanket discounts.
Explore Rewards →
Use missions, challenges, milestones, recognition and member experiences to keep customers participating between purchases, not only when they are ready to redeem points.
Explore the Platform →Recognize purchases made through retail stores, distributors and third-party channels. Receipt scanning connects offline transactions to known consumers so brands can reward purchases and build first-party data.
Explore CPG Loyalty →
Turn loyal customers into an acquisition channel. Reward referrals, advocacy and brand participation while measuring the customers and content that influence future purchases.
Explore Fan Club™ →Invite customers to create reviews, photos, videos and product stories. Capture usage rights and activate authentic customer content across ecommerce, retail and marketing campaigns.
Explore Fan Club™ →
Identify customers showing signs of churn and activate timely retention campaigns before they disengage. Use behavioral data to focus customer retention efforts where they can make the greatest difference.
Explore Churn Prediction →Customers rarely deal with a brand through one channel. They buy online, through retailers, in stores, and through distribution partners. TrueLoyal connects those interactions to one consumer profile.
The next purchase may begin in a conversation rather than a search bar. In that world, who a customer is, what they prefer, what status they hold and what they have bought all become inputs an agent can act on.
TrueLoyal gives brands ownership of the customer data and relationships that will matter across both human and AI-assisted buying.
TrueLoyal supports consumer brands, retailers and distributors with programs shaped around their channels, purchase journeys and data challenges.
Connect retail purchases to known consumers with receipt scanning, rewards, fan communities, UGC and zero-party data.
Explore CPG Loyalty →
Increase repeat purchases and lifetime value with rewards, referrals, reviews and churn prediction.
Explore DTC Loyalty →
Create connected loyalty experiences across stores, ecommerce and every customer touchpoint.
Explore Retail Loyalty →
Reward distributors, channel partners and business buyers while capturing sell-through data.
Explore B2B Loyalty →Also built for automotive brands, beauty and health brands and pet brands.
Attributed to the campaign, alongside a 7.2% rise in leisure bookings against the year before.
Read the story →Increased customer retention by 26% in three months.
Read the story →Program members read 84 articles in 30 days, against 13 for registered non-members.
Read the story →Built a community of more than 100,000 members and generated over 5,300 reviews.
Read the story →Results from individual customer programs. Outcomes vary by brand.
The best loyalty software still needs a strategy. TrueLoyal combines the technology with program strategy, managed services and ongoing operations.
Our team helps define the behaviors, the economics, the rewards and the measurement, so the program is connected to commercial outcomes, not just points issued.
Connect TrueLoyal with the ecommerce, ERP, CRM and marketing systems already running your business. Synchronize loyalty data without replacing anything.
Software that helps brands design, manage and measure loyalty programs. It can support rewards, points, tiers, referrals, customer data, personalized offers and reporting across online and offline channels.
TrueLoyal combines rewards with receipt scanning, referrals, reviews, UGC, brand communities, churn prediction and loyalty strategy. Brands can reward purchases while also building retention, advocacy and first-party consumer data.
Yes. Receipt scanning and platform integrations connect eligible retail and offline purchases to known consumers. That matters most for CPG brands that don’t own the final retail transaction.
Yes. Loyalty activity can be connected across ecommerce, stores, retailers, distributors and other touchpoints, with purchases and engagement brought into one consumer profile.
Yes. Programs can cover distributors, channel partners, manufacturers and repeat business buyers, including partner rewards, incentives, promotions and sell-through data capture.
Ecommerce, ERP, CRM, marketing and customer-experience systems, including Oracle NetSuite, Shopify, VTEX, Salesforce, Magento, BigCommerce, Klaviyo, Hootsuite and more.
Yes. Alongside the software, TrueLoyal provides program strategy, managed services and program operations to help brands design, launch, measure and improve.
See how TrueLoyal connects rewards, customer data, retention and advocacy across every channel your brand sells through.
The platform for consumer brands serious about earning loyalty. Rewards to shape behavior. Fan Club™ to nurture your brand's super fans.
