TrueLoyal vs LoyaltyLion: One Program, More Than One Store

LoyaltyLion is a Shopify-native loyalty app, and for a single Shopify storefront it does points, tiers, and referrals well. The difference is the program design frameworks each platform can run. LoyaltyLion's own docs draw the line. One store, one currency, one language, members recognized as Shopify identities, and multiple stores are not supported.

The 30-second verdict

Consider LoyaltyLion if you run a single Shopify storefront, want a loyalty app that installs natively and works with the Shopify tools you already use, and points, tiers, and referrals are the program you need.

Consider TrueLoyal if you're looking for a more flexible platform to handle your loyalty program strategy. In addition to points and tiers, TrueLoyal also offers ratings and reviews, rights-cleared UGC, and an owned community experience tied to a single member record.

TrueLoyal vs LoyaltyLion, side by side

Client Testimonials

See what our clients have to say.

The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. Led to +16% Increase in Consumption, +8%x Increase in Net Promoter Score, and 52K+x Pieces of User-Generated Content.

Brand Manager

Arm & Hammer

The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches. Hero Cosmetics has increased Conversions by +21% in 100 Days with Sampling and Reviews

Amy Calhoun Robb

VP of Marketing | Hero Cosmetics

The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%

Pia Shah

Marketing Analyst | Stride Rite

The structure which TrueLoyal proposed was backed by sound data analysis. I was amazed to see the insights we got. Our customers are now engaged better with our brand. I am more than satisfied with the program.

Anabel Peralta

E-commerce Manager | Kid's Warehouse

We were able to capitalize on the holiday season wave with TrueLoyal's loyalty platform. Not only can TrueLoyal help reap benefits, but also sustain such growth. Our repeat purchase revenue increased by 12.45% over and above our holiday season high.

Shelbi Johnson

Marketing Manager | Coolhorse

The results from the rewards program are encouraging; in just 6 months after launching the rewards program our customer retention rate has increased by 14X.

Anthony Scott

Director of Digital Operations | KBS Research

TrueLoyal's data sciences team helped me to optimize the structure of our program. Within just three months after the launch, we witnessed an impressive 26.72% improvement in customer retention and a 23.39% increase in repeat purchase revenue.

Brittany Boykow

Director of E-Commerce | LAFCO

Great service with extremely professional customer support. Very happy with the response time from these guys! Would recommend giving them a try.

Sam Gastro

CEO | MyGiftCardSupply

TrueLoyal identified potential areas to boost the revenues and suggested strategies to achieve it. I loved their methodical approach to achieve our business objectives.

Natalie Novak-Bauss

Owner | KPS Essentials

We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.

Annette Berg

Director of Customer Experience | Defenage

We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.

Fabricio Sant’Anna

Marketing Manager | Nature’s Fusions

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TrueLoyal vs LoyaltyLion: One Program, More Than One Store

TrueLoyal versus LoyaltyLion comparison banner.

The 30-second verdict

TrueLoyal vs LoyaltyLion, side by side

What you are evaluating	LoyaltyLion	TrueLoyal
Core focus	Shopify-native loyalty, points, tiers, and referrals for one storefront	Loyalty-first, with reviews, UGC, and community on one member record
Loyalty product	Points, tiers, and referrals, Shopify-native	Rewards, with points, tiers, and rules-based campaigns
Reviews, UGC, community	Third-party review apps you connect; no owned community	Reviews, rights-cleared UGC, and Fan Club™ on one member record
Stores in one program	One store per program; multiple full stores are "not a supported configuration"	Multiple brands and stores in one program, on one member record
Where a member is recognized	A Shopify identity, online and in Shopify POS	One member across the stores and channels you connect
Services	The platform; program design is yours	Loyalty strategy, program design, and managed services available

Why brands pick TrueLoyal

Start with Rewards, grow into more

Most loyalty program providers hand you a loyalty program and it stops there. The strategy, content, and community that make a program progress over time live in other tools you connect, or nowhere at all. With TrueLoyal, brands can start with Rewards and grow into a Fan Club™ over time as their program matures.

Single member view

LoyaltyLion is built to run one Shopify store per program. Per their own documentation, multiple full stores cannot share a single program, rewards earned on one store do not carry to another, and every store must use the same currency and language. So if you run more than one store, or more than one brand, LoyaltyLion cannot hold them in a single program. TrueLoyal can, running multiple brands and stores in one program, on one member record. See the programs brands have built on TrueLoyal in our case studies.

Frequently asked questions

Is TrueLoyal a good LoyaltyLion alternative?

For a brand that wants loyalty to do more than just award points, yes. TrueLoyal runs loyalty with reviews, UGC, and community on one member record, across brands and channels. If you run one Shopify storefront and want a focused loyalty app, LoyaltyLion is a fair choice.

Do I give up loyalty depth by choosing a broader platform?

No. TrueLoyal offers the flexibility for a brand to create loyalty that fits their business strategy. Our Rewards product supports a brand's loyalty strategy, while Fan Club™ gives them a clear path to evolve as their program grows over time.

Can LoyaltyLion run more than one store in one program?

By their own documentation, no. Multiple full ecommerce stores in one program are not a supported configuration, and rewards do not carry between stores. TrueLoyal runs multiple brands and stores in a single program, on one member record.

See what your program looks like across every store you run

Let's talk about the customer your program is missing when it lives on one storefront, and what recognizing them everywhere looks like. Schedule a demo.

See It In Practice

Ready to build loyalty that actually earns behavior change? See how TrueLoyal can help.

Schedule a Demo

See What TrueLoyal Can Do For Your Business

Schedule a demo and we'll show your Loyalty ROI in 45 minutes or less.

Schedule a Demo