BFCM 2026 | For brands that sell on shelf

Black Friday is your biggest trial event of the year.

More buyers pick up your product in this one weekend than any other weekend all year. Most of them do it in a third-party retail store, which means your buyer stays anonymous and tracking re-trial becomes a challenge.

Unless you have a plan before the season starts.

Chat about your Black Friday plans See our Black Friday blog

Black Friday is November 27th

Weeks

Days

Hours

Minutes

Shot to get it right

Where the season is won

Three things that turn a trial event into re-trial.

Every trial is an investment, and you do not make anything back unless you get that incremental sale.

Tactic 01

Make the member deal better than the one everybody gets

A blanket markdown trains every buyer to wait for November, and it resets the price they expect to pay. Tiers and point multipliers protect your margin, and a buyer has to identify themselves to get the better deal.

Tactic 02

Ask for the receipt in the moment they are proud of it

The window is days, not months. Reward the upload on the spot, then use week one to ask what they bought it for and who they bought it for, while the purchase is still fresh. That is where the consumer profile starts.

Tactic 03

Set the second-purchase trigger before the weekend, not after it

While you are setting up the Black Friday offer, set up the bounce back that brings them in again in January. November moves penetration. The bounce back is what influences buying rate.

What you need to win

You need these four to make turning trial into re-trial possible.

Receipt scanning

See the purchase that happened in a store you do not own

A validated receipt tells you the item, the price, the store and the date, tied to a named member. Duplicate detection and moderation run on submission, so the record you build on is clean.

Campaigns and promotions

Time-bound earning, with a defined audience and an end date

Spend this much between these dates, earn at an accelerated rate. It spikes participation when it matters, and it is the cleanest thing in the platform to measure.

Tiers and segments

One offer, sized differently for each group

Segments worth different value to the business should not get the same treatment. Your best buyers get the better offer, or even a better experience.

Rules engine

Reward the behavior you want, not only the purchase

Start by rewarding receipts. Then reward your next most desirable behavior, from profile answers to reviews to the content they post.

See the platform

Ready when you are

Wherever you are in your planning, we can help.

Tell us where your customers purchase and what you want them to do after Black Friday. We’ll show you how TrueLoyal connects receipts, rewards and consumer data across those channels.

Chat about your Black Friday plans