Wrigleyville Sports Customer Retention

Retail

Wrigleyville Sports increased customer retention by 5% through a personalized rewards program that incentivized repeat purchases, improved engagement, and enhanced customer retention strategies.

About Wrigleyville Sports

Wrigleyville Sports offers nearly every Chicago Cubs licensed item: from key chains to leather jackets, including authentic on-field jerseys, t-shirts, sweats, caps, teddy bears, bobble head dolls, posters, glassware, golf balls, photos, and much more!

Key Results

Increase in customer retention

35%

Customers incentivized

The solution: A rewards program

TrueLoyal's data team provided a thorough data analysis to Wrigleyville and offered recommendations to make customers happier and increase loyalty. An important insight was that the third purchase was the inflexion point beyond which customers stay loyal to the Wrigleyville and are unlikely to switch to a competitor.

TrueLoyal recommended that Wrigleyville should offer customers a higher reward after the first purchase to encourage the second and third purchases. With this new insight Wrigleyville Sports modified their loyalty rewards program so that many more of the purchasers would be eligible for a reward after their first purchase.