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Household
ARM & HAMMER™ Baking Soda
ARM & HAMMER™ Baking Soda turned a CRM upgrade into a thriving branded community, Simple Solutions, growing to 41,000+ members and lifting product consumption 16%.
About
ARM & HAMMER™ Baking Soda is one of America's most recognized and versatile household staples, with over 101 cleaning and freshening uses.
The Challenge
ARM & HAMMER™ Baking Soda wanted to spark engagement and advocacy among loyal consumers, and educate them on the product's many use cases.
The Solution
ARM & HAMMER built Simple Solutions on TrueLoyal, a community where like-minded people discover the many uses of Baking Soda, swap ideas, and get insider access to new content, special offers, and free products. It gave the brand a direct line to loyal consumers, and a steady source of user-generated content, social reach, and quick insight for marketing and product decisions.
The Result
Simple Solutions grew into a resource for the entire marketing team, driving:
41,000+
community members
+16%
increase in product consumption
3M
social reach
"The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. From amplifying brand awareness and user-generated content, to gathering quick insights for marketing and product decisions, the Simple Solutions Community has helped increase the use of ARM & HAMMER™ Baking Soda in households across the nation."
Brand Manager | ARM & HAMMER™ Baking Soda