Loyalty teams on TrueLoyal Rewards. The TrueLoyal MCP is in beta for select Rewards customers.

Book a demo, or talk to your account team. Our team turns on the TrueLoyal MCP for your account and helps your team get set up.

TrueLoyal MCPBeta

Move your loyalty program forward faster.

Q: Which AI assistants does it work with?

Claude, ChatGPT, Grok, GitHub Copilot, Cursor, the Gemini CLI, the OpenAI Codex CLI, Goose, and other MCP-compatible assistants.

Q: Can it change my program, or only read it?

In the beta, it reads your program data. Setting up changes from the same conversation, like a bonus or a reward, is coming soon, and your team stays in charge of every change.

Q: Does it delete anything?

No. There are no tools that permanently delete anything.

Q: Do we need a developer?

No coding. Once it's turned on, whoever manages your AI assistant adds TrueLoyal as a connector, and each person signs in with their TrueLoyal login.

Ask your AI assistant about your members, rewards, and receipts, and use the answers to evolve your program on your own timeline.

Book a Demo See How It Works

Works with Claude, ChatGPT, and other supported AI assistants. Now in beta for select customers.

Shown with sample data from our demo brand.

What the TrueLoyal MCP enables

Put your program data in the hands of the people running it.

Your loyalty team shouldn't have to wait on another team to understand its own program.

With the TrueLoyal MCP, you ask your AI assistant a question and get the answer from your program data right away.

Getting the answer

How long it takes

Acting on it

The usual wayReports and requests

A ticket or data request to another team

Days, sometimes longer

Rebuilt by hand in each tool

With TrueLoyal MCPOne conversation with your assistant

Ask in plain language

Right away, with follow-ups in the same chat

Set up in TrueLoyal from the same conversation, for teams in early access

What your team can do

Ask the questions your team asks every week.

The assistant works from the same members, purchases, and content you see in TrueLoyal, so every answer comes from your own program.

Get answers about your members and program.

Ask how many members earned points for an activity, which tiers are growing, or who is sitting on points they haven't used. You can keep asking follow-up questions until you know what to do next.

Explore Rewards →

This demo uses sample data from our demo brand. Creating and updating rules from the conversation is in early access.

Claude

Jacket promoTrueLoyal connected

Reply to Claude…

‹ ›advocacy.trueloyal.com · ActivitiesFAB Apparel

TrueLoyal Activities screen for FAB Apparel with Website Purchase, Receipt Upload, and Write a Review

A scanned receipt in TrueLoyal with the Field Jacket in Slate

Ask questions of your receipt data.

Every scanned receipt holds line-level detail about what members bought at your retail partners. Ask about the products and baskets on those receipts to learn what's really driving purchases on the shelf.

Explore Receipt Scanning →

Receipt DetailsDelia Vaughn · Northline Market · Aug 5, 2026

Approved

In the basket

Field Jacket, SlateQty 1 · $89.00

+89 pts

Ribbed Tee, BoneQty 2 · $39.40

+39 pts

Receipt total $128.40128 points earned

Put your Fan Club™ content to work.

For brands with Fan Club™, ask what members are saying in their reviews, find your top creators, and get your library tagged and ready for the next campaign.

Explore Fan Club™ →

A Fan Club mission in TrueLoyal asking members to share how they style their denim for points

Watch it work

See the TrueLoyal MCP in under a minute.

A quick look at asking your loyalty program questions from the AI assistant your team already uses, and getting answers from your own data.

Access and permissions

AI access that works inside the controls you set.

The TrueLoyal MCP follows the same rules and permissions your team works under in TrueLoyal today.

Your brand turns it on

Once we enable it for your account, AI access stays off until an admin on your team turns it on. Until then, assistants can't see anything in your account.

Only accounts that opted in

An assistant can only reach the TrueLoyal accounts that turned on AI access and that the person signing in belongs to.

Same permissions as your team

The assistant can only see and change what each person's role allows in TrueLoyal.

Separate from your integrations

Each person signs in with their TrueLoyal login, and AI assistant access stays separate from the API connections your ecommerce and CRM tools use.

Nothing is deleted for good

There are no tools that permanently delete anything. When a rule is removed, it's archived.

Confirm before changes

Tools that change records are marked for confirmation, so assistants that support it ask you before they make a change.

Works with your assistant

Use the AI assistant your team already has.

The TrueLoyal MCP is built on Model Context Protocol, the open standard AI assistants use to connect to business software.

Claude

ChatGPT

Gemini CLI

GitHub Copilot

Cursor

Codex CLI

Plus Grok and Goose. Using another assistant? Contact us.

How it works

Start with a conversation with our team.

Bring us your questions
Book a demo and tell us what you want to know about your program. We'll run your questions on a sample loyalty program so you can see the answers for yourself.
We enable it for your account
Our team enables the TrueLoyal MCP for your account. Then an admin on your team turns on AI access, so you decide when it goes live and who uses it.
Your team starts asking
Your team connects their AI assistant to TrueLoyal and starts getting answers from your program.

Book a Demo

TrueLoyal MCP FAQs

Questions about the TrueLoyal MCP.

What is the TrueLoyal MCP?

It's a connection that lets AI assistants like Claude and ChatGPT work with your TrueLoyal program. MCP stands for Model Context Protocol, the open standard AI assistants use to connect to business software.

Is the TrueLoyal MCP available now?

It's in beta for select customers. While it's in beta, its tools and results may change as we improve it.

Which AI assistants does it work with?

Claude (including Cowork and Claude Code), ChatGPT, Grok, GitHub Copilot, Cursor, the Gemini CLI, the OpenAI Codex CLI, and Goose. To use another assistant, contact us.

Can it change my program, or only read it?

It answers questions about your program and can moderate and tag your Fan Club™ content. Teams in our early access program can also create and update rewards, activities, rules, and tiers. There are no tools that permanently delete anything.

How does it handle my program data?

AI access is off until your brand turns it on. An assistant can only reach the TrueLoyal accounts that turned it on and that the person signing in belongs to, and it can only see and change what that person's role allows.

Do we need a developer?

No coding. Whoever manages your AI assistant adds TrueLoyal as a custom connector, and each person signs in with their TrueLoyal login and approves the connection.

How do I get access?

Book a demo or talk to your CSM. Our team enables the TrueLoyal MCP for your account and helps you get your team set up.

TrueLoyal MCP

See what your program can do next.

Book a demo and bring your toughest program questions. We'll show you how the TrueLoyal MCP answers them with a sample loyalty program.

Book a Demo See How It Works