Retail
Stride Rite
Stride Rite achieved a 31% increase in customer retention by introducing a structured loyalty program that encouraged repeat purchases, increased brand engagement, and strengthened customer loyalty.
About Stride Rite
Since 1919, Stride Rite has designed innovative children’s footwear based on current trends and the latest knowledge behind healthy foot development. Stride Rite shoes do more than look great – they help build strength, coordination, and confidence throughout every step of childhood. Every Stride Rite shoe has expert-backed quality construction, with a trend-rite style that kids love. With thorough product testing and innovative construction, Stride Rite’s advanced features and benefits set their kids’ shoes apart from the rest of the competition.
Key Results
31%
Increase in customer retention
25.29%
Increase in average order value
43.01%
Increase in revenue per member
Objectives and challenges
- Build a community for Stride Rite purchasers
- Increase in average order value
- Increase in revenue per member
The solution: A rewards program
Stride Rite started looking for experts who could help them launch a multidimensional loyalty program. That’s where they found TrueLoyal, the expert in unlocking the true potential of the community by building loyalty programs. Stride Rite found it simple to install and easy to customize as per their requirements.
- 360 Degree engagement with rewards program
- Tier-based rewards program to engage customers
The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%
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