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Zinrelo and TINT Merge to Form TrueLoyal

Groundbreaking AI-Powered Platform Revolutionizes Loyalty for Multi-Channel Consumer Brands

SAN ANTONIO, Aug. 26, 2025 /PRNewswire/ — Zinrelo, the leading loyalty platform, and TINT, the leader in community-powered marketing, today announced they have merged to create TrueLoyal, the only loyalty platform for multi-channel consumer brands, featuring groundbreaking predictive, generative, and assistive AI at its core to drive hyper-personalized engagement.

The combination of Zinrelo’s enterprise loyalty engine with TINT’s powerful community, user-generated content, and reviews platform creates a solution purpose-built for consumer brands. Combined, these two market-leading companies address a critical need in the market with a platform that reduces the complexity of multi-channel commerce. TrueLoyal provides a comprehensive toolkit to understand customers, deliver hyper-personalized engagement, and retain them for life—capabilities previously fragmented across multiple vendors—bridging the gap between offline and online transactions and different buyer types.

“This merger marks a pivotal moment for what’s possible for consumer brands,” said Sameer Kamat, CEO of TrueLoyal. “The future of loyalty is here, and it’s built on authentic, data-rich, human connection. Our solution delivers outsized results for flexible, personalized loyalty programs from gamified streaks to predictive churn models and the tools and strategy that brands need to convert one-time buyers into lifelong advocates.”

TrueLoyal is engineered to solve the most pressing challenges facing multi-channel consumer brands. It integrates the best of both Zinrelo and TINT, enhanced with a powerful AI engine, and program strategy to deliver comprehensive retention. Its suite of capabilities empowers customers to:

  • Achieve De-Risked Program Design and ROI: Launch with confidence through data-driven program design, expert strategic guidance, and a commercial model based on shared success. This approach ensures financial viability and delivers continuous growth.
  • Enable Omnichannel Cohesion: Seamlessly connect with customers across the entire brand ecosystem—including eCommerce, physical retail, and third-party distributors. This powerful flexibility ensures that brands can connect with the platforms they use and deliver a consistent and rewarding experience wherever their customers shop.
  • Gain a Complete 360-Degree Customer View: Eliminate critical offline data blind spots with receipt scanning that captures in-store transaction data without requiring POS integration, finally providing a complete understanding of the customer journey.
  • Deploy AI-Powered Personalization at Scale: Connect multiple data points on each customer and build smart audience segments that deliver hyper-personalized experiences at every touchpoint.

“We listened intently to the market. Brands are tired of disjointed tools and data blind spots that prevent them from creating truly unified customer experiences,” added Sameer Kamat, CEO. “TrueLoyal directly addresses these pains. Our platform is built for the complexities of modern commerce, allowing our clients to finally capture a 360-degree view of their customers and engage them scalably and meaningfully, whether they shop online, in-store, or through retail partners. TrueLoyal is all about delivering tangible, predictable ROI and retention.”

About TrueLoyal

TrueLoyal is the only loyalty platform built for the unique needs of multi-channel consumer brands. The company’s AI-driven platform empowers brands to build loyalty through hyper-personalized, omnichannel experiences that increase repeat purchases, elevate customer lifetime value, and turn customers into lifelong advocates.

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Client Testimonials

See what our clients have to say.

The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. Led to +16% Increase in Consumption, +8%x Increase in Net Promoter Score, and 52K+x Pieces of User-Generated Content.
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Brand Manager
Arm & Hammer
The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches. Hero Cosmetics has increased Conversions by +21% in 100 Days with Sampling and Reviews
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Amy Calhoun Robb
VP of Marketing | Hero Cosmetics
The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%
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Pia Shah
Marketing Analyst | Stride Rite
The structure which TrueLoyal proposed was backed by sound data analysis. I was amazed to see the insights we got. Our customers are now engaged better with our brand. I am more than satisfied with the program.
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Anabel Peralta
E-commerce Manager | Kid's Warehouse
We were able to capitalize on the holiday season wave with TrueLoyal's loyalty platform. Not only can TrueLoyal help reap benefits, but also sustain such growth. Our repeat purchase revenue increased by 12.45% over and above our holiday season high.
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Shelbi Johnson
Marketing Manager | Coolhorse
The results from the rewards program are encouraging; in just 6 months after launching the rewards program our customer retention rate has increased by 14X.
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Anthony Scott
Director of Digital Operations | KBS Research
TrueLoyal's data sciences team helped me to optimize the structure of our program. Within just three months after the launch, we witnessed an impressive 26.72% improvement in customer retention and a 23.39% increase in repeat purchase revenue.
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Brittany Boykow
Director of E-Commerce | LAFCO
Great service with extremely professional customer support. Very happy with the response time from these guys! Would recommend giving them a try.
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Sam Gastro
CEO | MyGiftCardSupply
TrueLoyal identified potential areas to boost the revenues and suggested strategies to achieve it. I loved their methodical approach to achieve our business objectives.
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Natalie Novak-Bauss
Owner | KPS Essentials
We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.
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Annette Berg
Director of Customer Experience | Defenage
We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.
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Fabricio Sant’Anna
Marketing Manager | Nature’s Fusions

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