Perspectives: Vincenzo Landino, Content Strategist

Perspectives is a series uncovering routines, inspiration, and insights by global brand leaders shaping the future of marketing.

EDITOR'S NOTE: Vincenzo Landino is an entrepreneur and content strategist for Fortune 100's at @aftermarq. In his own words, Vincenzo shares his perspective on the following:

• Who inspires him… 
• Trusting your ideas… 
• Valuing relationships…

And more…

What do you do for a living? What does your typical day look like?

I own a couple of businesses, all media-related.

I used to go to our office, but since the pandemic, I've been working out of my home office and garage. Usually, I handle emails from European and Asian clients first thing in the morning, work-out, then get back to handling North America clients during the mid-morning to mid-afternoon.

I always try to make time to go for a few walks throughout the day and make time to work on my car or around the house.

How do you wind down from a long day of work?

Guilty pleasure is video games. But typically, a nice glass of bourbon, some Andrea Bocelli on the back patio, or a nice drive in the car.

What is a book, podcast, person, or event that helped shape your career?

Working behind the chair as a licensed cosmetologist was a really eye-opening move for me.

In 2008, when the economy wasn't exactly super helpful to job seekers, I decided to completely flip the script and go to cosmetology school. The few years I worked behind the chair continue to shape how I interact with people to this day.

What is something interesting or surprising you learned in the last few months?

People are willing to take chances when their backs are against the wall.

Who or what do you look to for inspiration?

My dad.

As an immigrant, he's built a successful business, ran it for over 30 years, and has taken care of his family all along the way.

In a world where everyone just wants to "get ahead" and squash anyone along the way, I aspire to have the kind of business life my dad has had: honest, fair and empathetic.

What do you feel most marketers struggle with?

Going with their gut.

We overthink so many things because we get jaded by what we see out there. What we have to remember is that many of the great ideas were once shots in the dark, a chance that paid off big time.

What advice do you have for marketers and creatives who look up to you?

Don't forget where you started.

As you move along in your career, remember the people you've met – those that have helped you and that you help. Relationships matter.

What are you excited about or looking forward to?

I'm really excited to see how this pandemic changes the landscape of marketing beyond right now.

I think there are so many aspects of what we do that will change (that haven't already) and only those that can pivot will succeed. This means more opportunities out there!

What does the future of marketing look like to you?

Hyper-personalized. More data. More customization.

At some point, marketers will have to create small sub-sections of audiences.

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