< Back to Blog

Meet TrueLoyal: Brad Singley

Team TrueLoyal is a quickly growing cast of characters (10 to 30 in one year)! We'd like you to meet the small team of people that built the world's largest social display platform. Each month, we introduce someone new. Last month we met Saachi Sharma, one of our Customer Success Strategists, and learned about her Snapchat skillz. This month, meet Brad Singley, and learn what keeps him motivated:

Around this time 2 years ago I ran a half marathon. Prior to the race I had never run more than seven miles continuously, ever, and to be honest I don't think I've run that much since.

 

What got me through that race? Not music (I ran without headphones), not a friend (I ran alone), not the terrain (I ran in Baltimore, which is actually pretty hilly); what got me through was the concept I firmly believe in: momentum. Everyone else was running, so I was running too. It was actually an invigorating feeling — a feeling that I hadn't felt again until about a month ago, when I started working at TrueLoyal.

 

Working within a startup is a lot. It's a lot of work, a lot of responsibilities, a lot of freedom, and to be honest, a lot of fun. But one of the things I enjoy most about coming into work every day is the fact that I am constantly inspired to do my best work by seeing all the kick-ass work being done around me. At first, I'm not going to lie, it was a little intimidating; I was one of the most recent hires and my first week was filled with on-boarding and a retreat. It was a crash course into all things TrueLoyal and it was the momentum that kept me pushing forward.

 

Momentum can be a funny thing, because once you start, you just keep going. However, in the startup life it can be hard to find the balance of pushing too hard and avoiding getting burnt out from the working style and structure. What I've found is, although the parameters aren't as well defined as they are in a race (i.e., run 13 miles and you're done), the communal gratification of starting something as a team and crossing the finish line together, makes the entire process worth it.

-Brad Singley, Customer Success StrategistCurious how TrueLoyal can help your business? You can schedule a demo .

Client Testimonials

See what our clients have to say.

The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. Led to +16% Increase in Consumption, +8%x Increase in Net Promoter Score, and 52K+x Pieces of User-Generated Content.
Photo of Woman
Brand Manager
Arm & Hammer
The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches. Hero Cosmetics has increased Conversions by +21% in 100 Days with Sampling and Reviews
Photo of Woman
Amy Calhoun Robb
VP of Marketing | Hero Cosmetics
The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%
Photo of Woman
Pia Shah
Marketing Analyst | Stride Rite
The structure which TrueLoyal proposed was backed by sound data analysis. I was amazed to see the insights we got. Our customers are now engaged better with our brand. I am more than satisfied with the program.
Photo of Woman
Anabel Peralta
E-commerce Manager | Kid's Warehouse
We were able to capitalize on the holiday season wave with TrueLoyal's loyalty platform. Not only can TrueLoyal help reap benefits, but also sustain such growth. Our repeat purchase revenue increased by 12.45% over and above our holiday season high.
Photo of Woman
Shelbi Johnson
Marketing Manager | Coolhorse
The results from the rewards program are encouraging; in just 6 months after launching the rewards program our customer retention rate has increased by 14X.
Photo of Woman
Anthony Scott
Director of Digital Operations | KBS Research
TrueLoyal's data sciences team helped me to optimize the structure of our program. Within just three months after the launch, we witnessed an impressive 26.72% improvement in customer retention and a 23.39% increase in repeat purchase revenue.
Photo of Woman
Brittany Boykow
Director of E-Commerce | LAFCO
Great service with extremely professional customer support. Very happy with the response time from these guys! Would recommend giving them a try.
Photo of Woman
Sam Gastro
CEO | MyGiftCardSupply
TrueLoyal identified potential areas to boost the revenues and suggested strategies to achieve it. I loved their methodical approach to achieve our business objectives.
Photo of Woman
Natalie Novak-Bauss
Owner | KPS Essentials
We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.
Photo of Woman
Annette Berg
Director of Customer Experience | Defenage
We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.
Photo of Woman
Fabricio Sant’Anna
Marketing Manager | Nature’s Fusions

See What TrueLoyal Can Do For Your
Business

Schedule a demo and we'll show your Loyalty ROI in 45 minutes or less.