TrueLoyal is customer loyalty software built for mid-market consumer brands that sell through both indirect retail channels and direct online storefronts.
By combining loyalty rewards, receipt scanning, customer segmentation, referrals, reviews, user-generated content (UGC), and brand communities into a single architecture, TrueLoyal ensures every purchase and interaction feeds one unified consumer profile.
TrueLoyal is the combination of three companies. Each one brought a leg of the stool: content, community, and rewards. Together, they give a brand its own relationship with the consumer.
“The biggest misconception is that a loyalty program creates loyalty. Most programs just hand out discounts to consumers who were already walking to the register. Nothing’s actually changed about that decision.
That is why we combine a strategic advisory side with an enterprise-grade software side. You cannot successfully disconnect the two if you want to change consumer behavior.”
Jacek Materna · Chief Executive Officer, TrueLoyal
More from our CEO on Let's Talk Loyalty →2011 · Los Angeles
Built user-generated content collection and the rights management underneath it. Scaleworks acquired it in 2018.
Late 2019
Founded on one insight. Brands would need their own community of customers, instead of renting one from a social network.
2022
A private, brand-owned community, plus the content its members create, cleared for the brand to use.
2025 · San Antonio
Zinrelo, a long-running rewards company, brought the points, tiers, and rewards engine. The three were rebranded as TrueLoyal under Chief Executive Officer Jacek Materna.
Six things. All of them writing to the same consumer profile.
01 / 06
Create flexible points, rewards, VIP tiers, member benefits, promotions, milestones, and personalized earning rules. Reward purchases and valuable customer actions without relying on blanket discounts.
Explore Rewards →
02 / 06
Use missions, challenges, milestones, recognition, and member experiences to keep customers participating between purchases, not only when they are ready to redeem points.
Explore the Platform →
03 / 06
Recognize purchases made through retail stores, distributors, and third-party channels. Receipt scanning connects offline transactions to known consumers so brands can reward purchases and build first-party data.
Explore CPG Loyalty →
04 / 06
Turn loyal customers into an acquisition channel. Reward referrals, advocacy, and brand participation while measuring the customers and content that influence future purchases.
Explore Fan Club™ →
05 / 06
Invite customers to create reviews, photos, videos, and product stories. Capture usage rights and activate authentic customer content across ecommerce, retail, and marketing campaigns.
Explore Fan Club™ →
06 / 06
Identify customers showing signs of churn and activate timely retention campaigns before they disengage. Use behavioral data to focus customer retention efforts where they can make the greatest difference.
Explore Churn Prediction →
Caledonian MacBrayne
£250K
Additional revenue attributed to a UGC-led campaign, alongside a 7.2% rise in leisure bookings.
Read the story →
Hero Cosmetics
+21%
Purchase conversions in the first 100 days of the Hero Skin Squad community.
Read the story →
Milenio
6x
More articles read per Puntos Milenio member than registered non-members.
Read the story →
Arm & Hammer Baking Soda
41,000+
Community members sharing uses for a household staple, with a 16% lift in product consumption.
Read the story →Results from individual customer programs. Outcomes vary by brand. View all case studies →
The company is headquartered in San Antonio, Texas, and the team works across North America and Europe.
An onboarding manager takes every customer from kickoff to launch. Most programs go live within four to eight weeks, depending on complexity and the integrations required.
After launch, you keep working with the TrueLoyal team. Support grows with your program, up to a dedicated customer success manager and loyalty strategy for brands that want them.
Program strategy, managed services, and premium operations are available for brands that want help designing or running the program day to day.
TrueLoyal connects to Oracle NetSuite, Adobe Commerce, Shopify, BigCommerce, WooCommerce, Salesforce, Klaviyo, Attentive, Mailchimp, HubSpot, Bazaarvoice, and Hootsuite, among others.
Oracle NetSuite Certified SuiteApp
Listed in the Oracle SuiteApp directory. The integration is bi-directional, syncing points, tiers, and rewards onto a loyalty tab on the customer record without altering your ERP data.
Learn more about TrueLoyal for Oracle NetSuite →
The platform for consumer brands serious about earning loyalty. Rewards to shape behavior. Fan Club™ to nurture your brand's super fans.
