Bridging the Gap between Content Marketing and Social Media

This webinar was brought to you by TrueLoyal in tandem with PR Council, as part of the PR Genome Series.Original Air Date 8/12/15

Session Leader: Nathan Zaru, Director of Marketing at TrueLoyal&Nikhil Aitharaju, Co-Founder & Co-CTO at TrueLoyal.About SessionIt's amazing. With so much talk about content, marketers are still missing the boat when it comes to aligning content strategy with social strategy. You can't just make “stuff” and post it. To really be effective you need to make “stuff” for a specific audience, build it for a specific medium, and distribute it at a specific time. Success is developing both a content machine and a distribution machine that work in tandem to achieve your goals. Sounds simple, but it's easier said than done.Whether you're an agency looking to help your clients or a brand marketer, Nathan Zaru will have you rethink your existing strategy.Useful Links

7 examples of successful hashtag campaignshttp://bit.ly/1L5Nlma

The marketers guide to community driven contenthttp://bit.ly/1IZf9oh

How to get the most mileage out of your contenthttp://bit.ly/1UD1ATR

Better than banner ads: smart ways to spend your ad dollarshttp://bit.ly/1f81X8R

How to distribute your blogshttp://bit.ly/1hyb8RX

The CMOs guide to building a lean content teamhttp://bit.ly/1Tu6GPV

How to pick a good hashtaghttp://bit.ly/1Mkl9gP

9 social media tips to promote your next event10 Social Media Tips to Promote Your Event Without Spending a Dime

8 brands effectively leveraging user generated contenthttp://bit.ly/1MockUV

The Social Studies podcasthttps://soundcloud.com/TrueLoyal

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The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. Led to +16% Increase in Consumption, +8%x Increase in Net Promoter Score, and 52K+x Pieces of User-Generated Content.

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Amy Calhoun Robb

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Marketing Analyst | Stride Rite

The structure which TrueLoyal proposed was backed by sound data analysis. I was amazed to see the insights we got. Our customers are now engaged better with our brand. I am more than satisfied with the program.

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Anabel Peralta

E-commerce Manager | Kid's Warehouse

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Shelbi Johnson

Marketing Manager | Coolhorse

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Anthony Scott

Director of Digital Operations | KBS Research

TrueLoyal's data sciences team helped me to optimize the structure of our program. Within just three months after the launch, we witnessed an impressive 26.72% improvement in customer retention and a 23.39% increase in repeat purchase revenue.

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Director of E-Commerce | LAFCO

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Sam Gastro

CEO | MyGiftCardSupply

TrueLoyal identified potential areas to boost the revenues and suggested strategies to achieve it. I loved their methodical approach to achieve our business objectives.

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Natalie Novak-Bauss

Owner | KPS Essentials

We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.

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Annette Berg

Director of Customer Experience | Defenage

We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.

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Fabricio Sant’Anna

Marketing Manager | Nature’s Fusions

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