Pet Supplies
Jeffers Pet
Jeffers Pet increased consumer retention by 1.50X and revenue per member by 2.17X by implementing a loyalty program that encouraged repeat purchases and engagement.
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About
A prominent player in the American pet supply industry for over 45 years, Jeffers Pet is known for its outstanding customer service and commitment to excellence. Based in Dothan, Alabama, the privately owned company offers high-quality products at competitive prices, serving a diverse consumer base through its website and widely distributed catalog.
The Challenge
In an industry where consumer preference is hard-won, Jeffers Pet needed a strategy to meaningfully improve its core business metrics — specifically revenue per member, consumer retention, purchase frequency, and average order value.
The Solution
Jeffers Pet partnered with TrueLoyal to implement a loyalty program designed to deepen consumer relationships and drive improvements across key retention and revenue metrics. The program gave Jeffers Pet the tools to incentivize repeat purchases, increase engagement, and build long-term consumer value among its established consumer base.
The Result
Following implementation, Jeffers Pet reported improvements across key retention and revenue metrics:
1.50X
increase in consumer retention
2.17X
increase in revenue per member
1.60X
increase in repeat purchase frequency
"Jeffers Pet saw some incredible results after launching their smart loyalty program. They got customers to stick around 1.50X more and increased what they earned from each member by 2.17X, all by encouraging more repeat business and engagement."
CEO | Jeffers Pet
Ruth Jeffers