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How TrueLoyal Uses TrueLoyal

The TrueLoyal team truly feels like a second family. We eat together, we laugh together, and most importantly, we help each other when in need; but let's not forget our love for some friendly competition.Each month, TrueLoyal gives employees $100 as part of the Self-Improvement Program. This stipend supports any monthly goal focused on bettering ourselves. We believe that we play a significant role in empowering employees to continuously improve themselves. So whether it be daily reading, exercise, or other health and wellness goal, giving our employees the opportunity to improve physically, mentally, or emotionally, can create a powerful impact to their overall wellbeing.During the month of March, we decided to mix it up and create 4 teams: #one, #dos, #trois, and #vier. The team that posts their assigned hashtag and the #marchSI hashtag the most via our “self-improvement” Slack channel would win. (Spoiler alert: #dos won!)

Members of each #marchSI team posted images or messages of themselves in Slack completing tasks to reach their self-improvement goal for the month. When the message is sent, the #marchSI TrueLoyal is automatically updated to reflect it.

So what's the big idea?

The #marchSI TrueLoyal was displayed on a screen in the TrueLoyal HQ office during the entire month of March. With each employee setting new monthly self-improvement goals, it was a fun way to share our goals and progress. It equally encouraged us to continually inspire each other through teamwork and reminded us to embody our company culture.Countless studies have shown that companies with higher levels of employee engagement have higher levels of employee satisfaction and productivity. The hardest part of generating organic employee-generated content (EGC) is the lack of participation in employees, despite EGC achieving 8x more engagement than content shared by the company. However, as with all of us who share exciting experiences on social media, satisfied employees will do the same. This, in turn, creates valuable, authentic EGC.We previously released a 4-part blog series on employee-generated content that you can read below:1. Assess your employee advocacy2. Launch your employee advocacy strategy3. How you organization benefits from employee advocacy4. Get content for your employee advocacy campaignSuccess at TrueLoyal can be credited to the employees and how satisfied we are as a company. Schedule a demo to learn more about how TrueLoyal can help you leverage your EGC to improve employee engagement, productivity, and retention.

Client Testimonials

See what our clients have to say.

The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. Led to +16% Increase in Consumption, +8%x Increase in Net Promoter Score, and 52K+x Pieces of User-Generated Content.
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Brand Manager
Arm & Hammer
The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches. Hero Cosmetics has increased Conversions by +21% in 100 Days with Sampling and Reviews
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Amy Calhoun Robb
VP of Marketing | Hero Cosmetics
The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%
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Pia Shah
Marketing Analyst | Stride Rite
The structure which TrueLoyal proposed was backed by sound data analysis. I was amazed to see the insights we got. Our customers are now engaged better with our brand. I am more than satisfied with the program.
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Anabel Peralta
E-commerce Manager | Kid's Warehouse
We were able to capitalize on the holiday season wave with TrueLoyal's loyalty platform. Not only can TrueLoyal help reap benefits, but also sustain such growth. Our repeat purchase revenue increased by 12.45% over and above our holiday season high.
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Shelbi Johnson
Marketing Manager | Coolhorse
The results from the rewards program are encouraging; in just 6 months after launching the rewards program our customer retention rate has increased by 14X.
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Anthony Scott
Director of Digital Operations | KBS Research
TrueLoyal's data sciences team helped me to optimize the structure of our program. Within just three months after the launch, we witnessed an impressive 26.72% improvement in customer retention and a 23.39% increase in repeat purchase revenue.
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Brittany Boykow
Director of E-Commerce | LAFCO
Great service with extremely professional customer support. Very happy with the response time from these guys! Would recommend giving them a try.
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Sam Gastro
CEO | MyGiftCardSupply
TrueLoyal identified potential areas to boost the revenues and suggested strategies to achieve it. I loved their methodical approach to achieve our business objectives.
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Natalie Novak-Bauss
Owner | KPS Essentials
We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.
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Annette Berg
Director of Customer Experience | Defenage
We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.
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Fabricio Sant’Anna
Marketing Manager | Nature’s Fusions

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