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Trending 7: Social Proof and The Facebook Awards

In this week's installment of the Trending 7, we're bringing you a cool case study on Instagram Stories, a cuttingly real comic strip from the Marketoonist, and the chance for you to get involved in Facebook's annual Awards ceremony.

The 2017 Facebook Awards Are Now Accepting Entries

Facebook opened their annual awards ceremony for entries and this year, it's all about what moved people – we're talking categories featuring posts and campaigns that made people laugh, cry, and buy. It's not just Facebook that's on the radar though, as the awards will take into account Instagram and Audience Network, too.

Understanding the Relationship Between Social Proof and Marketing Conversions

Ever wondered why people tend to go to the busiest restaurants or check out a film that's talked about loads even if they have no interest in it? This phenomenon is called social proof, and it's a huge factor in the online buying process. In this piece, we detail exactly what social proof is and how it can help businesses increase their marketing conversions.

How British Vogue Used Instagram Stories to Gain a Million Followers in One Year

Instagram Stories are a relatively new concept in the world of online marketing, but that hasn't stopped British Vogue racking up more than one million followers with this simple strategy over a one-year period. Discover how the high-end brand engaged their users with interactive stories and why this form of marketing has been so successful for them.

Digital Transformation

We love the Marketoonist and he's knocked another great comic strip out of the park. The illustration and accompanying piece talk digital transformation and what that really means for businesses trying to make their way in the online world. A great read with some great quotes.

The Best Social Media Campaigns of 2016

Everyone's trying to get ahead in the social media game, which means campaigns get more and more creative every year. We've put together a list of the best social media campaigns from 2016, complete with hints and tips for how you can replicate them in your business.

Introducing Live Location in Facebook Messenger

Facebook announced the ability to share your Live Location with friends and family through Messenger. Need to know how far away your friend is? Track their location! Tap to share and they can see your location for up to 60 minutes and you can get real-life estimations on how long it's going to take to get somewhere.

Client Testimonials

See what our clients have to say.

The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. Led to +16% Increase in Consumption, +8%x Increase in Net Promoter Score, and 52K+x Pieces of User-Generated Content.
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Brand Manager
Arm & Hammer
The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches. Hero Cosmetics has increased Conversions by +21% in 100 Days with Sampling and Reviews
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Amy Calhoun Robb
VP of Marketing | Hero Cosmetics
The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%
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Pia Shah
Marketing Analyst | Stride Rite
The structure which TrueLoyal proposed was backed by sound data analysis. I was amazed to see the insights we got. Our customers are now engaged better with our brand. I am more than satisfied with the program.
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Anabel Peralta
E-commerce Manager | Kid's Warehouse
We were able to capitalize on the holiday season wave with TrueLoyal's loyalty platform. Not only can TrueLoyal help reap benefits, but also sustain such growth. Our repeat purchase revenue increased by 12.45% over and above our holiday season high.
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Shelbi Johnson
Marketing Manager | Coolhorse
The results from the rewards program are encouraging; in just 6 months after launching the rewards program our customer retention rate has increased by 14X.
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Anthony Scott
Director of Digital Operations | KBS Research
TrueLoyal's data sciences team helped me to optimize the structure of our program. Within just three months after the launch, we witnessed an impressive 26.72% improvement in customer retention and a 23.39% increase in repeat purchase revenue.
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Brittany Boykow
Director of E-Commerce | LAFCO
Great service with extremely professional customer support. Very happy with the response time from these guys! Would recommend giving them a try.
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Sam Gastro
CEO | MyGiftCardSupply
TrueLoyal identified potential areas to boost the revenues and suggested strategies to achieve it. I loved their methodical approach to achieve our business objectives.
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Natalie Novak-Bauss
Owner | KPS Essentials
We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.
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Annette Berg
Director of Customer Experience | Defenage
We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.
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Fabricio Sant’Anna
Marketing Manager | Nature’s Fusions

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