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Community Powered Marketing Highlights

We did it. 2020 is almost in the rearview. These past 46 12 months have put marketers through the wringer, but you have risen to the occasion with every challenge and have adapted, innovated, and served your customers in ways you never thought possible.This year was a transformational time for many companies and we are so thankful for the opportunity to help marketers navigate this volatile and challenging market. And while this year was full of challenges, there was still a lot to celebrate, so we wanted to take a moment to honor the wins and revisit the information and insights that made a difference.

2020 Highlights

We saw inspiring results...

Money in the bank

A fast-growing frozen-food brand achieve a +20% lift in sales since its community launch, boasting increased brand loyalty and more than 6,600 reviews.

Personalization leads to positive brand opinion

An up-and-coming pet care brand achieved a +18% boost in positive brand opinion after just one month of community engagement - showcasing the immediate impact of community activation.

A leading children's probiotics brand saw a +9% increase in brand loyalty among community members who had participated in the community for more than a year.

A personal care brand saw its Net Promoter Score increase by +20% for those who have engaged with the community for two years - highlighting the value of building long-term relationships with consumers via a community channel.

We weighed in on the latest trends...

As Seen in Forbes 8/14

So you left Facebook - Now What? A Marketer's Guide to Reclaiming Consumer RelationshipsHow Brands Should Use Community to Enhance Their Marketing Stacks in Tough Times

When the Data (Cookie) Crumbles

As Seen in Forbes: How A Brand-Owned Community Can Future-Proof Your Brand For 2021 and Beyond

How a Brand-Owned Community Can Future-Proof Your Brand for 2021 and BeyondWe shared valuable insights...Brand Sentiment Navigator: COVID-19 Consumer Research HubWhat Marketers Need to Know: Consumer Sentiment About Facebook & Social MediaWhat Consumers Want From Their Online CommunitiesWe asked some friends to help us spread positivity and knowledge on the Happy Marketer Connection Podcast...

Happy Marketer Connection Ep 23: Craig Dubitsky, Founder of hello products and Chief Innovation Strategist at Colgate-Palmolive

Craig Dubitsky of hello products and Colgate-Palmolive on “Friendly”Zachary Weinberg, of Gartner on “eCommerce Trends”Pia Marquez of Del Monte on “Building Your Personal Brand”Shonda Brown, Church & Dwight on “Pivoting"Alex Colkitt, Sir Kensington's on “Engagement”We made some awesome new product updates...New TikTok Sharing ToolReal-Time Community PollingSMS NotificationsLearn MoreWe can't wait to crush 2021We are eager to start the new year. Look out for product enhancements enriching UX for better community engagement and data for better insights.Ready to see what Community Powered Marketing can do for your brand?We'd love to show you what your own branded Community could look like and the ROI it will deliver. Let's Chat

Interested in more?

Read more about how an Online Brand Community serves as an always-on channel for predictive insights in our Community Marketing 101 eBook. Download it today and take your brand to the next level.

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Client Testimonials

See what our clients have to say.

The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. Led to +16% Increase in Consumption, +8%x Increase in Net Promoter Score, and 52K+x Pieces of User-Generated Content.
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Brand Manager
Arm & Hammer
The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches. Hero Cosmetics has increased Conversions by +21% in 100 Days with Sampling and Reviews
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Amy Calhoun Robb
VP of Marketing | Hero Cosmetics
The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%
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Pia Shah
Marketing Analyst | Stride Rite
The structure which TrueLoyal proposed was backed by sound data analysis. I was amazed to see the insights we got. Our customers are now engaged better with our brand. I am more than satisfied with the program.
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Anabel Peralta
E-commerce Manager | Kid's Warehouse
We were able to capitalize on the holiday season wave with TrueLoyal's loyalty platform. Not only can TrueLoyal help reap benefits, but also sustain such growth. Our repeat purchase revenue increased by 12.45% over and above our holiday season high.
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Shelbi Johnson
Marketing Manager | Coolhorse
The results from the rewards program are encouraging; in just 6 months after launching the rewards program our customer retention rate has increased by 14X.
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Anthony Scott
Director of Digital Operations | KBS Research
TrueLoyal's data sciences team helped me to optimize the structure of our program. Within just three months after the launch, we witnessed an impressive 26.72% improvement in customer retention and a 23.39% increase in repeat purchase revenue.
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Brittany Boykow
Director of E-Commerce | LAFCO
Great service with extremely professional customer support. Very happy with the response time from these guys! Would recommend giving them a try.
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Sam Gastro
CEO | MyGiftCardSupply
TrueLoyal identified potential areas to boost the revenues and suggested strategies to achieve it. I loved their methodical approach to achieve our business objectives.
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Natalie Novak-Bauss
Owner | KPS Essentials
We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.
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Annette Berg
Director of Customer Experience | Defenage
We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.
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Fabricio Sant’Anna
Marketing Manager | Nature’s Fusions

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