Sampling Community
Sampling Community - Campaigns to Inspire Trial, Awareness, & Authentic UGC
Tap into our ready-to-activate Smiley360 sampling community of over one million peer influencers to deliver highly targeted product samples that spark ratings & reviews and trusted social proof.
The World's Best Consumer Brands Build Lasting Loyalty With TrueLoyal
20Mn Impressions from Sampling Community Activation TAZO
“Leveraging Smiley360 allowed us to not only target the right people to talk about our brand, but to do so in an authentic and scalable way. Our campaign sparked thousands of pieces of user-generated content. ”
Brand Manager, TAZO
Turnkey Sampling Community of 1.4 Million Qualified Peer Influencers
With thousands of campaigns implemented, we make it easy for your brand to activate targeted consumers from our sampling community of authentic (and unpaid!) trendsetters to try your product and share their trusted feedback with friends, followers, and fellow consumers.
Trusted Reviews to Jumpstart Purchase
Drive product trial, brand advocacy, and achieve higher conversion and visibility on ecommerce channels and in-store retail. With our integrations, generated reviews can be syndicated seamlessly across retailer sites.
Collect, Curate, and Distribute UGC Across Your Marketing Mix
TrueLoyal’s connected platform empowers you to collect rights-approved UGC from our sampling community to easily organize, repurpose, and distribute across your marketing channels including email, social, digital advertising, OOH, and much more.
Collect Actionable Feedback for Your Brand
With built-in survey capabilities for every campaign, you can collect valuable product feedback and audience insights at a fraction of the cost of traditional research studies.
Targeted Sampling Campaigns
Mobilize ideal consumers to sample your product, share with friends, and drive trial
Seed Ratings & Reviews for New Products
Activate peer influencers to seed your new product display pages and drive launch awareness
Fully Managed Turnkey Campaigns
Our team has 14+ years of experience handling everything from setup to execution to optimization and reporting
Audience and Product Insights
Gather product feedback and understand your target consumer better
FAQs
How do you qualify who tries my product in the sampling community?
TrueLoyal's powerful audience segmentation uses a mixture of profile data, zero-party data, and social data to hyper-target consumers and delivers a customized pre-qualification survey to identify an ideal selection of consumers to sample your product. You can target consumers by demographics, shopping habits, lifestyle behavior, and brand preferences.
Do the members of your sampling community get paid to try products?
No. Unlike other sampling communities, we believe strongly that the only incentive a consumer should have to share about your brand is the sampling experience. We will never pay our community or tell participants what to say, and we will always encourage honest feedback. Our built-in FTC disclosures ensure all content is authentic and transparent.
What is included in a sampling community campaign?
Your dedicated team will handle everything from start to finish. Each campaign includes a custom qualification survey, a branded campaign page, and social sharing tools with automatic FTC disclosure. Additionally, we will collect and deliver all rights-approved UGC as well as a post-campaign survey to measure lift in purchase conversion and brand favorability.
How does this compare to the Bazaarvoice Sampling Community?
Looking for alternatives to the Influenster sampling community, the TryIt sampling community, or Bazaarvoice sampling community? TrueLoyal offers sampling community campaigns to inspire trials, awareness, & authentic UGC at a fraction of the cost. In addition, by creating your brand community you own the direct relationship with your consumers for advocacy and long-term loyalty.
How many samples can I deliver and who handles fulfillment?
Our campaigns typically deliver anywhere from 1,000-5,000+ targeted samples, and our fulfillment partners will handle distributing and shipping your samples to participants. Each sampling box includes a specially designed insert and custom branding to seed high-quality UGC.
See Why Consumer Brands Choose TrueLoyal
Let’s talk about how we can help you design and implement a successful program.