Loyalty program software for consumer brands

Customer loyalty software that turns buyers into repeat customers and brand advocates.

Run rewards, receipt scanning, referrals, reviews, user-generated content and brand communities from one customer loyalty platform.

TrueLoyal connects purchases and engagement across ecommerce, retail and third-party stores in one consumer profile.

Schedule a DemoExplore the Platform
G2 Leader Summer 2026G2 High Performer Mid-MarketG2 Highest User Adoption Mid-MarketG2 Fastest Implementation EnterpriseG2 Best Support Mid-Market
Receipt scanning

Recognize and reward purchases made in stores you don't control.

A paper receipt from Northline Market showing two purchased items and a $128.40 total
Store, date and products validated
+128
points awarded
Purchased at
Northline Market
A store the brand doesn't own
What was in the basket
Field Jacket – Slate$89.00
Ribbed Tee – Bone ×2$39.40
Representative view
Trusted by 300+ leading consumer brands
Arm and Hammer Sherwin-Williams Purina iHeart Certified Angus Beef Hyatt Fairmont Ruoff Simon GC Church and Dwight Egglands Best Scentsy

What is TrueLoyal?

TrueLoyal is customer loyalty software for consumer brands that sell through ecommerce, retail stores, distributors and third-party retailers.

The platform combines loyalty rewards, receipt scanning, customer segmentation, referrals, reviews, user-generated content and brand communities. Every purchase and interaction contributes to one consumer profile, helping brands understand their customers and create more relevant loyalty experiences.

One customer loyalty platform for retention, advocacy and first-party data.

TrueLoyal brings two connected products together: Rewards for repeat purchasing and Fan Club™ for customer advocacy.

Brands can use either product independently or combine them to manage loyalty, community and customer-generated marketing through one consumer profile.

Rewards member dashboard, representative view

Rewards
Loyalty program software that drives repeat purchases.

Reward customers for purchases and valuable actions such as completing their profile, writing reviews, referring friends and participating in brand activities.

Use receipt scanning to recognize purchases made through retailers you do not control. Segment members using purchase, behavior and preference data, then deliver more relevant rewards, tiers, streaks and loyalty experiences.

Explore Rewards →
Fan Club community view, representative view

Fan Club™
Turn loyal customers into reviews, referrals and content.

Give your strongest customers exclusive activities, product access and brand experiences.

Use missions to collect reviews, referrals, photos, videos, feedback and product insights. Content usage rights can be collected within the workflow, helping brands use authentic customer content across product pages, advertising, email and social media.

Explore Fan Club™ →

Everything you need to run an omnichannel loyalty program.

Manage customer rewards, engagement and advocacy across ecommerce, stores and third-party retail channels without building separate customer profiles for every platform.

Rewards and points
Reward purchases, reviews, referrals, profile completion and other valuable customer actions.
How it works

Rewards and points

  • A $68 order arrives. Matched to the made a purchase activity.
  • The base rule pays it. One point per dollar, so 68 points on the order.
  • A campaign reads the line items. Two units of a qualifying SKU, 50 bonus points each.
  • Both post separately. The campaign award is its own transaction, reported against the campaign.
Rewards balance
1,240points
624 points to Gold
Recent activity
Wrote a review
4 days ago
+50
Referred a friend
6 days ago
+250
Redeemed a reward
Last week
-500
Made a purchase
2 weeks ago
+118
+68
Representative view
What this is for

Launching a new SKU

Put bonus points on the new item only. The base rate on everything else stays exactly where it is.

Moving specific inventory

Reward the products you need to shift, for a set window, without discounting the whole catalog.

Knowing what the campaign cost

Campaign awards post as their own transactions and report against the campaign, separately from your base program.

Receipt scanning
Recognize and reward purchases made at supermarkets, retailers, distributors and stores you do not directly control.
Customer segmentation
Group members using purchase history, engagement, preferences and profile information.
Status, tiers and streaks
Encourage repeat behavior through loyalty levels, progress milestones and consecutive actions.
Referrals
Reward customers for introducing new buyers and advocating for the brand.
Reviews and UGC
Collect verified reviews, photos and videos from real customers.
Missions and communities
Give members structured activities that generate engagement, feedback and brand participation.
First-party consumer profiles
Bring purchases, preferences, reviews, referrals and community activity into one connected profile.
AI-powered churn prediction
Identify customers showing signs of disengagement and create more timely retention campaigns.
Integrations
Connect TrueLoyal with ecommerce, CRM, ERP, POS, review and marketing platforms.

Connect every loyalty interaction to one consumer profile.

Step 1

Capture

Capture purchases and engagement through ecommerce integrations, retail systems, receipt scanning, surveys, reviews and customer activities.

Step 2

Understand

Build a richer first-party profile using purchase behavior, preferences, engagement and customer-provided information.

Step 3

Engage

Create relevant rewards, tiers, offers, missions and community experiences for different customer groups.

Step 4

Grow

Increase repeat purchases while generating referrals, reviews, feedback and customer content that supports future acquisition.

Customer loyalty software that fits your existing technology.

Connect TrueLoyal with the ecommerce, ERP, CRM, POS, review and marketing platforms your team already uses.

Available integrations include Shopify, BigCommerce, Magento, Salesforce, VTEX, Oracle NetSuite, Hootsuite, Bazaarvoice, Clover, Iterable and Lightspeed.

View All Integrations

Need help designing or operating the program?

TrueLoyal also provides loyalty program strategy, managed services and ongoing program operations for brands that need support beyond the software.

Explore Loyalty Services

Customer loyalty results across industries.

2.32×
increase in repeat-purchase revenue
20%
increase in sales
26%
increase in customer retention in three months
100K+
community members and 5,300+ reviews
View Customer Stories

Questions about customer loyalty software.

What is customer loyalty software?
Customer loyalty software helps brands create and manage programs that reward repeat purchases and valuable customer actions. It can include points, tiers, rewards, referrals, receipt scanning, customer segmentation and loyalty analytics.
How is TrueLoyal different from a rewards-only platform?
TrueLoyal combines Rewards and Fan Club™ in one platform. Brands can manage repeat-purchase incentives while also collecting reviews, referrals, customer content, feedback and community engagement through the same consumer profile.
Can TrueLoyal recognize purchases made through third-party retailers?
Yes. TrueLoyal’s receipt-scanning capability allows customers to submit a photograph of their receipt. Brands can use the validated purchase information to award points and better understand where and what members purchase.
Does TrueLoyal support ecommerce and in-store loyalty programs?
Yes. TrueLoyal supports loyalty experiences across ecommerce, retail stores and third-party sales channels. Purchase and engagement information can be connected through integrations and receipt scanning.
What actions can customers be rewarded for?
Customers can be rewarded for purchases, referrals, reviews, profile completion, surveys, missions, repeat-action streaks and other activities selected by the brand.
Which platforms integrate with TrueLoyal?
TrueLoyal integrates with ecommerce, CRM, ERP, POS, review and marketing systems. Examples include Shopify, BigCommerce, Magento, Salesforce, Oracle NetSuite, VTEX, Bazaarvoice, Clover, Iterable, Hootsuite and Lightspeed.
Can TrueLoyal support B2B loyalty programs?
Yes. TrueLoyal can support B2B loyalty programs for distributors, dealers, partners and business buyers, including reward structures based on purchases, engagement and program-specific actions.
Does TrueLoyal provide loyalty program strategy and management?
Yes. In addition to the platform, TrueLoyal provides loyalty program strategy, managed services and ongoing program operations.

See how TrueLoyal would work for your brand.

Tell us where your customers purchase and what behaviors you want to encourage. We’ll show you how TrueLoyal can connect rewards, advocacy and consumer data across those channels.

Schedule a Demo

The platform for consumer brands serious about earning loyalty. Rewards to shape behavior. Fan Club™ to nurture your brand's super fans.

G2 Summer 2026 Leader badgeG2 Summer 2026 High Performer Mid-Market badgeG2 Summer 2026 Highest User Adoption Mid-Market badgeG2 Summer 2026 Fastest Implementation Enterprise badgeG2 Summer 2026 Best Support Mid-Market badge
platform
OverviewChurn PredictionFan Club™AI Review Summaries
ServicesLoyalty Program StrategyLoyalty Managed ServicesLoyalty Program Operations
By IndustryAutomotiveBeauty & HealthPet SuppliesShopping & RetailCPGDTCB2B
ResourcesCase StudiesTestimonialsIntegrationsBlogPricing
CompanyAbout UsPartnersOracle NetSuiteVTEXHootsuiteCareersSchedule a Demo
© 2026 TrueLoyal. All rights reserved.
Privacy PolicyTerms and Conditions
Schedule a Demo