Scaleworks, a San Antonio-based B2B software investment firm, acquired Zinrelo and combined it with TINT under the TrueLoyal brand. Zinrelo is now TrueLoyal Rewards. TINT is now TrueLoyal Fan Club™. Existing customers kept their platforms, and nothing was discontinued.
Last updated October 2, 2026
Scaleworks acquired Zinrelo, a customer loyalty platform, and brought it together with TINT, a user-generated content and brand community platform, under the TrueLoyal brand. The acquisition completed in August 2025. Zinrelo was previously based in Palo Alto, California.
TrueLoyal is headquartered at 122 E. Houston Street, Suite 105, San Antonio, Texas 78205, and is led by CEO Jacek Materna. The company serves more than 300 consumer brands.
About TrueLoyal →| Was | Is now | What it does |
|---|---|---|
| Zinrelo loyalty platform | TrueLoyal Rewards | Points, tiers, and promotions that give consumers a reason to identify themselves when they buy and a reason to come back and buy again. Every action lands on a member profile the brand owns. |
| TINT UGC platform | TrueLoyal Fan Club™ | A place for a brand’s best consumers to gather, complete missions, make content, write reviews, and bring their friends. The brand owns the space, the relationship, and the content. |
Yes. Zinrelo's loyalty platform is now TrueLoyal Rewards, and Zinrelo operates as TrueLoyal.
Yes. TINT's user-generated content and community platform is now TrueLoyal Fan Club™.
Yes. Zinrelo was acquired by Scaleworks, a San Antonio-based B2B software investment firm, and now operates as TrueLoyal. The platform continues and existing customers were unaffected.
TrueLoyal is a Scaleworks company. Scaleworks is a B2B software investment firm based in San Antonio, Texas.
Zinrelo was headquartered in Palo Alto, California. Following the acquisition, TrueLoyal operates from San Antonio, Texas, where Scaleworks is based.
Nothing. Existing Zinrelo customers are TrueLoyal customers and the platform continues to operate.
Nothing. Existing TINT customers are TrueLoyal customers and the platform continues to operate.
Yes. Reviews and case studies published under the Zinrelo and TINT names describe products that are now part of TrueLoyal. TrueLoyal holds an aggregate rating of 4.7 out of 5 across 218 reviews.
No. The Zinrelo platform is now TrueLoyal Rewards. There is no separate Zinrelo product.
TrueLoyal is listed on G2, Capterra, TrustRadius and Gartner Peer Insights. Some listings and reviews still carry the Zinrelo name; they refer to the same platform.
The platform for consumer brands serious about earning loyalty. Rewards to shape behavior. Fan Club™ to nurture your brand's super fans.
