Vesta CEO Sue Frech Appears on ANA Champions of Growth Podcast
February 16, 2023
Vesta CEO Sue Frech Appears on ANA Champions of Growth Podcast
February 16, 2023
Every brand has an audience. How are you leveraging yours to drive business impact?
As economic threats loom and the impending third party “Cookiepocalypse” nears closer, marketers are scrambling to adapt strategies, secure loyalty, and stay ahead. What some have not realized is that their most impactful solution exists right within their own community of consumers.
TrueLoyal’s CRO (previously Vesta’s Founder and CEO) Sue Frech, recently joined Matthew Schwartz on the ANA‘s Champions of Growth Podcast to discuss how Community Powered Marketing is the most powerful tool for marketers today.
Check out the episode and hear Matthew and Sue chat about…
- Why community is the superpower of brands in the post-pandemic era
- How Sir Kensington’s wins as a challenger brand with community
- Why bigger brands need to be taking a page from the playbook of smaller brands to build stronger relationships
- How Community Powered Marketing utilizes nontransactional engagement and rewards to fill the gaps of traditional loyalty programs
- Tapping into community for first and zero party data to power segmentation and personalization at scale
- And more!
Interested in more?
Recommended Reads:
Agentic Commerce Is The New Race Track, But Most Loyalty Programs Are Still In The Garage
Most brands think the biggest threat to their loyalty program is a competitor with a better points program....
CAC Attack: When Your Loyalty Program Members Become Your Best Salespeople
Despite loyalty programs being primarily a retention tool, they don’t have to be. When structured correctly,...
Max Savransky, TrueLoyal’s Global Director of Loyalty Strategy, shares why loyalty begins earlier than many brands think
Max Savransky, TrueLoyal’s Global Director of Loyalty Strategy, shares why loyalty begins earlier than...
Loyalty ROI: Return on Investment or Reporting Over Impact?
Loyalty ROI is notoriously hard to measure. Most brands think they know what Loyalty ROI is – “did...
How to Solve Low B2B Customer Retention with the Right Loyalty Platform
B2B retention fell to 29% in 2025 due to poor onboarding, misaligned value, and fragmented experiences;...
The Definitive Guide to High‑Retention Loyalty Program Management
Modern consumer brands face an increasingly competitive landscape where acquiring new customers costs...
Tariffs are reshaping customer loyalty: strategies for retention in 2025
Trump’s tariffs are already reshaping the way businesses operate in 2025. With increased import...
What is loyalty fatigue and how brands can overcome it
In the past few years, businesses have seen a troubling tendency known as ‘loyalty fatigue.’
With...
See Why Consumer Brands Choose TrueLoyal
Let’s talk about how we can help you design and implement a successful program.