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Vesta CEO Susan Frech Honored With Silver Stevie Award for Best Female Entrepreneur

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The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. Led to +16% Increase in Consumption, +8%x Increase in Net Promoter Score, and 52K+x Pieces of User-Generated Content.
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Brand Manager
Arm & Hammer
The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches. Hero Cosmetics has increased Conversions by +21% in 100 Days with Sampling and Reviews
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Amy Calhoun Robb
VP of Marketing | Hero Cosmetics
The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%
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Pia Shah
Marketing Analyst | Stride Rite
The structure which TrueLoyal proposed was backed by sound data analysis. I was amazed to see the insights we got. Our customers are now engaged better with our brand. I am more than satisfied with the program.
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Anabel Peralta
E-commerce Manager | Kid's Warehouse
We were able to capitalize on the holiday season wave with TrueLoyal's loyalty platform. Not only can TrueLoyal help reap benefits, but also sustain such growth. Our repeat purchase revenue increased by 12.45% over and above our holiday season high.
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Shelbi Johnson
Marketing Manager | Coolhorse
The results from the rewards program are encouraging; in just 6 months after launching the rewards program our customer retention rate has increased by 14X.
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Anthony Scott
Director of Digital Operations | KBS Research
TrueLoyal's data sciences team helped me to optimize the structure of our program. Within just three months after the launch, we witnessed an impressive 26.72% improvement in customer retention and a 23.39% increase in repeat purchase revenue.
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Brittany Boykow
Director of E-Commerce | LAFCO
Great service with extremely professional customer support. Very happy with the response time from these guys! Would recommend giving them a try.
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Sam Gastro
CEO | MyGiftCardSupply
TrueLoyal identified potential areas to boost the revenues and suggested strategies to achieve it. I loved their methodical approach to achieve our business objectives.
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Natalie Novak-Bauss
Owner | KPS Essentials
We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.
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Annette Berg
Director of Customer Experience | Defenage
We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.
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Fabricio Sant’Anna
Marketing Manager | Nature’s Fusions

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Vesta CEO Susan Frech Honored With Silver Stevie Award for Best Female Entrepreneur

The Vesta Team is thrilled to announce that Susan Frech, our CEO, has been named the winner of a Silver Stevie® Award in the category of Best Female Entrepreneur – Business Products (11 – 2,500 employees) in the 19th annual Stevie Awards for Women in Business.The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees, and the companies they run, worldwide. The Stevie Awards have been hailed as the world's premier business awards. A winner of five previous Stevie Awards, Sue was praised by the judges for her commitment to advancing MarTech innovation and for transforming the relationship between brands and their consumers through Community Powered Marketing. “It's truly an honor to be recognized by the Stevie Awards for Women in Business,” said Susan. “I'm proud to be recognized among such an amazing group of women and am delighted to celebrate alongside them in their achievements.”More than 1,500 entries were submitted this year for consideration in more than 100 categories. Award winners were determined by the average scores of more than 200 business professionals around the world, working on eight juries. Maggie Miller, president of the Stevie Awards, said, “In its 19th year, the Stevie Awards for Women in Business received an outstanding body of nominations from women in organizations of all types, in 27 nations. We are gratified by how meaningful it is to women to win a Stevie Award, and how impactful it can be on the futures of their careers and their organizations. We congratulate all of this year's Grand, Gold, Silver, and Bronze Stevie Award winners for their achievements.” Details about the Stevie Awards for Women in Business and the list of Finalists in all categories are available at www.StevieAwards.com/Women.

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