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Social Media for Self-Improvement

Client Testimonials

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The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. Led to +16% Increase in Consumption, +8%x Increase in Net Promoter Score, and 52K+x Pieces of User-Generated Content.
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Brand Manager
Arm & Hammer
The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches. Hero Cosmetics has increased Conversions by +21% in 100 Days with Sampling and Reviews
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Amy Calhoun Robb
VP of Marketing | Hero Cosmetics
The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%
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Pia Shah
Marketing Analyst | Stride Rite
The structure which TrueLoyal proposed was backed by sound data analysis. I was amazed to see the insights we got. Our customers are now engaged better with our brand. I am more than satisfied with the program.
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Anabel Peralta
E-commerce Manager | Kid's Warehouse
We were able to capitalize on the holiday season wave with TrueLoyal's loyalty platform. Not only can TrueLoyal help reap benefits, but also sustain such growth. Our repeat purchase revenue increased by 12.45% over and above our holiday season high.
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Shelbi Johnson
Marketing Manager | Coolhorse
The results from the rewards program are encouraging; in just 6 months after launching the rewards program our customer retention rate has increased by 14X.
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Anthony Scott
Director of Digital Operations | KBS Research
TrueLoyal's data sciences team helped me to optimize the structure of our program. Within just three months after the launch, we witnessed an impressive 26.72% improvement in customer retention and a 23.39% increase in repeat purchase revenue.
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Brittany Boykow
Director of E-Commerce | LAFCO
Great service with extremely professional customer support. Very happy with the response time from these guys! Would recommend giving them a try.
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Sam Gastro
CEO | MyGiftCardSupply
TrueLoyal identified potential areas to boost the revenues and suggested strategies to achieve it. I loved their methodical approach to achieve our business objectives.
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Natalie Novak-Bauss
Owner | KPS Essentials
We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.
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Annette Berg
Director of Customer Experience | Defenage
We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.
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Fabricio Sant’Anna
Marketing Manager | Nature’s Fusions

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Social Media for Self-Improvement

TrueLoyal's experimental, monthly self-improvement program is still going strong. We're continuing to tweak the program as we go, to encourage greater participation and increase everyone's chances of success.Take a peek at TeamTrueLoyal's continual efforts to improve ourselves - and to improve our self-improvement program. See Running a Marathon and Yoga, Breakfast and Bicycles to read about our first few months.Team TrueLoyal is growing fast! When did we end up with over 20 people? In just the last few months we've doubled the team size, and with it we've added some complexities in communication. Unfortunately for the self-improvement program this lead to a downturn in successful participation.I've found that the program works best when there is a lot of communication around it. People like sharing about their goals -- doing so seems to keep them motivated and helps us hold each other accountable for following through. Plus, it's fun and interesting to talk about all of the cool stuff people are learning and working towards.Step 1 was easy. We created a Self Improvement Slack channel for daily reminders, announcements, and just anything related to the program that someone wants to share. Since our team communicates first through Slack and second through email, this made the program more visible and permanent.Step 2 seemed more difficult. I needed a tool that would increase status updates, would make updates shareable, and would be easy to display. Then I realized that our own product solved all of this for us.Each month, I create a hashtag specific to our program (like #TrueLoyalresolutions or #JanImprovements) and ask teammates participating in the program to post a picture of themselves doing their improvement to social media at least once a week. I then put the TrueLoyal up on our screens in the office to serve as a constant reminder and conversation starter. It's a great way for people to share their progress and achievements.We've also been including additional hashtags to designate which week of the month this status update is for to easily be able to filter, e.g. #week1. Now using search to filter by person or week is super easy. With filtering we can even show only the current week's posts.Internally we're finally venturing into the growing field of Employee Generated Content (EGC). So far we love it. Not only is it a great excuse and opportunity for us to use our own product, but it really has improved engagement in the Self Improvement program and office morale in general!So without further ado, here's our posts about what we've been working on in January:

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See What TrueLoyal Can Do For Your Business

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