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Personalize Content for Better Social Ads

Many digital marketers are familiar with contentpersonalization in places like landing pages, websites, and mobile applications.The new horizon is implementing a personalization strategy focused around social,catching users in the place where they spend the most time. With the continued growthof ad blockers and “banner blindness” things like intersitial ads, on-site demand-sideadvertisements, and popups are never seen by certain segments of the population.George Carey-Simos, Lead Editor and COO of We Are Social Media, shares ways to deploypersonalization centered on social.

If you are already taking the time to implement UTM codes,CRM-based tracking, and social ads, then personalization is just around thecorner. Implement a strategy that makes sense for you and mind what part ofyour funnel you're targeting. Some of the suggestion are better suiting tothings like lead generation or remarketing. There is not a one-size-fits-all solution.

3 Website Content Personalization Ideas to Use With Your Social Media Ads

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The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. Led to +16% Increase in Consumption, +8%x Increase in Net Promoter Score, and 52K+x Pieces of User-Generated Content.
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