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J.C. Penney Making Its Loyalty Program Far More Generous – July 12, 2017

In this issue of Social Commerce Weekly, we give you an assortment of posts trending in Social Commerce from TrueLoyal and other leading social media publishing houses from across the web.

Top Social Commerce News Of The Week

J.C. Penney Making Its Loyalty Program Far More Generous

J.C. Penny unveiled a new loyalty program that lets customers roll points they've earned from one month to next rather than see them expire and also gives shoppers visiting its Sephora shops the ability to rack up Penney points there too. Read the blog to know more.

3 Masterful SEO Insights That Will Change Your Life

Some SEO insights offer incremental improvement. Others can change your life forever. The blog highlights the three key insights that master SEOs put in practice in their daily lives. Know more

After Years of Resistance, Nike Gives in to Amazon

In the latest sign of Amazon's growing dominance, Nike will begin selling its shoes and athletic apparel on the online retail behemoth's site. Read More

The Most Popular US Industries & Traffic Shares

This blog focuses on the current state of traffic distribution across the most popular US industries. Read the blog to know the key finding of the research. Learn more

4 Massive Marketing Trends You Should Be Following in 2017

The blog highlights some of the biggest marketing trends that businesses should be paying attention to and begin taking advantage of them. Know More

Understanding The Modern Day Customer Loyalty Program

In this blog Brandon Carter –Customer Loyalty Expert shares his thoughts on different aspects of building a successful modern day loyalty rewards program to maximize customer retention. Read the blog to know the go-to strategies for fostering strong customer loyalty in your business. Learn more

Did you find the posts in this issue useful? Let us know in the comment box below. We would love to hear from you!

Client Testimonials

See what our clients have to say.

The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. Led to +16% Increase in Consumption, +8%x Increase in Net Promoter Score, and 52K+x Pieces of User-Generated Content.
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Brand Manager
Arm & Hammer
The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches. Hero Cosmetics has increased Conversions by +21% in 100 Days with Sampling and Reviews
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Amy Calhoun Robb
VP of Marketing | Hero Cosmetics
The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%
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Pia Shah
Marketing Analyst | Stride Rite
The structure which TrueLoyal proposed was backed by sound data analysis. I was amazed to see the insights we got. Our customers are now engaged better with our brand. I am more than satisfied with the program.
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Anabel Peralta
E-commerce Manager | Kid's Warehouse
We were able to capitalize on the holiday season wave with TrueLoyal's loyalty platform. Not only can TrueLoyal help reap benefits, but also sustain such growth. Our repeat purchase revenue increased by 12.45% over and above our holiday season high.
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Shelbi Johnson
Marketing Manager | Coolhorse
The results from the rewards program are encouraging; in just 6 months after launching the rewards program our customer retention rate has increased by 14X.
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Anthony Scott
Director of Digital Operations | KBS Research
TrueLoyal's data sciences team helped me to optimize the structure of our program. Within just three months after the launch, we witnessed an impressive 26.72% improvement in customer retention and a 23.39% increase in repeat purchase revenue.
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Brittany Boykow
Director of E-Commerce | LAFCO
Great service with extremely professional customer support. Very happy with the response time from these guys! Would recommend giving them a try.
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Sam Gastro
CEO | MyGiftCardSupply
TrueLoyal identified potential areas to boost the revenues and suggested strategies to achieve it. I loved their methodical approach to achieve our business objectives.
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Natalie Novak-Bauss
Owner | KPS Essentials
We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.
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Annette Berg
Director of Customer Experience | Defenage
We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.
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Fabricio Sant’Anna
Marketing Manager | Nature’s Fusions

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