Go From "Salesy" to Truely Social
We all have that friend who bought into a multi-level marketingscheme. Their social feed is an unending stream of sales pitches andcorporate-provided “education” pieces. Many business social accounts are similar. Everything they share is a pitch,a clear CTA into the next phase of the funnel. We often forget that socialmedia requires the social element. In an article in SocialMediaToday, socialmedia consultant Dhariana Lozano shares tips on how to avoid being “salesy”.
The article reminds us that marketing is supposed to be informationaland procedural. Do not miss the launch sequence basic template. That sequencetends to be part of the knowledge base for integrated communications, so thosewho are “pure Mar”, rather than “Mar-Comm”, will get a taste of a publicrelations process that is often not part of the business curriculum.
