Loyalty + advocacy IN one profile

You keep paying to win consumers who don't come back.

Rewards earns the second order. Fan Club™ turns your most loyal consumers into the marketing that brings the next ones in.

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A consumer scanning her receipt after a purchase
MR
Maya R.
Member · 2023
Receipts scanned12
Buyer frequencyMonthly
Reviews written4
Referrals3
Trusted by leading consumer brands
Arm and HammerSherwin-WilliamsPurinaiHeartCertified Angus BeefHyattFairmontRuoffSimonGCChurch and DwightEgglands BestScentsy
Why TrueLoyal

Your best consumers don't just buy. They make your marketing.

Missions direct them to create the content, reviews, and referrals that grow you, with usage rights cleared right in the workflow, all connected to one consumer profile.

TrueLoyalFan Club · Content
Member submission · Mission: Morning routine
@maya.r
“my 6am ritual”
✓ Rights cleared
Published to
Product page Ads Email
The platform

Turn buyers into regulars, and regulars into your best marketing.

Getting a consumer to buy again is one job. Getting them to speak up for you is another, and it takes different tools. That's why TrueLoyal offers two products within our platform, Rewards and Fan Club™. Run the one that fits your goals.

Run both, and your best consumers become your growth asset.

Explore any capability below.

Rewards

Get a second order. Then a tenth.

Most loyalty programs issue points and get nothing back. You carry the liability, but get none of the insight. With Rewards, the same scan, survey, or streak that earns a member points also shows you what they buy, where, how often, and what they buy it with. Put that data to work and you can personalize wherever a consumer shops. More informed personalization, better results.

Rewards member dashboard, representative view
The tools you'd use
Fan Club™

Get the photos and reviews only real fans make.

Most brands make their own marketing and pay for their own reach. You own the message, but it's the one shoppers trust least. With Fan Club™, the same exclusive access that makes a top fan feel recognized also gets you their content, their reviews, and a straight answer on a new flavor, a design, or a product before it goes into market. Put that to work and your best marketing comes from the people who mean it. That's real influence.

Fan Club community view, representative view
The tools you'd use
Capabilities compared

They all claim to do a piece. We do all of it.

Every loyalty platform clears the loyalty basics. The difference shows up when you ask for advocacy, content, and community, all on one consumer profile.

TrueLoyal
Loyalty platforms
Reviews & UGC tools
Community apps
Native coverage
11 / 11
6 / 11
3 / 11
3 / 11
Rewards
EarningPoints for purchases & actions
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~
Receipt ScanningPoints on purchases you don't control
SegmentationGroup & target members
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~
StreaksRewards for repeat actions in a row
Preference ProfilesData members give you directly
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Status & TiersLevels & better rewards
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~
Fan Club™
MissionsCampaigns that direct members to act
~
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Content & RightsPhotos & videos, cleared to use
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ReviewsVerified, reused in marketing
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Member UpdatesPost updates & hear back
SamplingSend samples, collect content
~
~
All of it, on one consumer profileEverything connected, on one platform.

Three platforms stitched together means three versions of the same person, and a bloated tech stack to manage. Put it all on one and you act on the whole person. We're a one-of-one.

✓ native  ·  ~ partial or limited  ·  – not native

How it's delivered

You own the strategy. We give you the tools to run it.

A loyalty platform doesn't create loyalty. The strategy behind it does. Don't have that yet, or struggling to define it? We can help.

Explore Strategy Services →
Fits your stack

Connects to the tools you already use.

Sync loyalty data across every touchpoint, no rip-and-replace.

Shopify BigCommerce Magento Salesforce VTEX Oracle NetSuite
Hootsuite Bazaarvoice Clover Iterable Lightspeed
View all integrations →
Brands running it
Health & wellness
2.32×
increase in repeat-purchase revenue
"We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact."
Fabricio Sant'AnnaMarketing Manager, Nature's Fusions
Media & publishing
more articles per member vs. non-members
"Flexibility is key… the implementation was very fast. The team helped us in a lot of things."
Juan Manuel Nava MadrazoChief Reader Revenue, Milenio
Food & beverage
+20%
increase in sales since community launch
"The community has really leant itself to being able to drive offline or in store sales by creating these missions for consumers to engage at a retail level."
Christine HigleySr. Brand Manager, Veggies Made Great
Pet supplies
100K+
community members, 5,300+ reviews created
"We have these loyalists that we want to get the message out, to speak on our behalf, and in a more organic way than a brand trying to be the voice."
Shonda BrownSr. Associate Brand Manager, ARM & HAMMER™ Cat Litter
Automotive
26%
increase in customer retention, in 3 months
"TrueLoyal's structured approach to create engagement with our customers was fantastic. The results we have witnessed in just 3 months is astounding."
Bill LindsayPresident, Stage 3 Motorsports
Education
216%
greater engagement than last year's Homecoming
"Everyone loves their 15 minutes of fame. We had hundreds of people tweeting us. It was wildly successful."
Terry ConiglioDirector of Content Strategy, Georgia State University
Beauty & skincare
65%
increase in consumer retention
"We love the strategic consultation offered by TrueLoyal."
Annette BergDirector of Customer Experience, DefenAge
Household
+16%
increase in product consumption, 41K+ members
"The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges."
ARM & HAMMER™ Baking SodaBrand Manager
Beauty & skincare
+21%
increase in purchase conversions, first 100 days
"We are incredibly excited to see the immediate impact our community is having on our brand."
Amy Calhoun RobbVP of Marketing, Hero Cosmetics
Beauty & skincare
48%
increase in revenue, year over year
"Directly attributable to the TrueLoyal reward program. This is phenomenal!"
Raphael FaccarelloE-Commerce Manager, Yonka Paris
Home & gifts
31%
more repeat-purchase revenue, in 3 months
"We witnessed an impressive increase in retention. We are incredibly happy with the results!"
Diane MisselOwner, Blue Rose Pottery
Food & nutrition
21%
higher average order value
"TrueLoyal's suggestion to target customers to increase their AOV worked very well."
Chris BairFounder, Keto Chow
G2 Leader, Summer 2026 G2 High Performer, Mid-Market G2 Highest User Adoption, Mid-Market G2 Fastest Implementation, Enterprise G2 Best Support, Mid-Market
Ready when you are

See what TrueLoyal looks like running on your brand.

Book 30 minutes. We'll show you how it'd work for a brand like yours.

Schedule a Demo
Schedule a Demo