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TrueLoyal Appoints Vice President of Product to Accelerate Loyalty Innovation

[San Antonio, TX] — March 3, 2026 — TrueLoyal, the loyalty platform redefining how brands earn consumer loyalty, today announced the appointment of Caleb Fox as Vice President of Product. Fox will lead product strategy, roadmap execution, and innovation as the company accelerates its next phase of growth across UGC, fan communities, gamification, complex loyalty within connected commerce experiences.

Fox brings more than 12 years of experience building and scaling consumer products used by millions. A seasoned product strategy leader with deep expertise in AI/ML mobile, gaming, and OTT platforms, he has consistently driven measurable growth across retention, monetization, and user engagement.

Most recently, as Head of Product at 15 Seconds of Fame, Fox led strategy for 12 AI/ML-powered consumer products. He also spearheaded AI-driven fan engagement tools in partnership with the NBA and MLB, delivering automated highlight generation and real-time interactive experiences at scale.

Previously, Fox served as Co-Founder and CTO/CPO of StreamTeam, where he led product vision & engineering and launched companion streaming applications and hardware prototypes. He has also held senior product leadership roles at GINX TV, Microsoft, Glu Mobile, and Wargaming America. Outside of work, Fox is a licensed pilot – a passion that reflects the precision, discipline, and forward-thinking mindset he brings to product leadership.

“Brands must earn loyalty through compelling experiences,” said Jacek Materna, CEO of TrueLoyal. “It’s about engaged consumers, seamless interactions, and gamified moments that remove friction and inspire action. Caleb understands how to build products that make participation feel natural and rewarding. His expertise in consumer engagement and gamification will help us continue transforming loyalty from a static program into a dynamic growth engine for brands.”

At TrueLoyal, Fox will oversee product strategy, ongoing roadmaps, innovation, experimentation frameworks, and cross-functional alignment across teams. His focus includes expanding TrueLoyal’s capabilities in engagement, personalization, and advanced receipt intelligence to further unify online and offline customer data. “I’m excited to join TrueLoyal at such a pivotal moment,” said Fox.

Fox’s appointment signals TrueLoyal’s continued investment in product innovation as the company expands its footprint among growth-focused retail and enterprise brands.

About TrueLoyal
TrueLoyal helps brands earn true loyalty by delivering connected, engaging experiences that drive measurable business impact. Combining embedded loyalty-expertise with a robust platform, TrueLoyal enables UGC, fan communities, gamification, complex loyalty programs – all natively integrated with commerce ecosystems. Their receipt scanning technology unified online and offline data, giving brands a complete view of consumer behavior. With this overall connected foundation, brands can orchestrate engaging experiences that drive repeat purchase, increase lifetime value, influence key behaviors, and efficiently acquire new customers.


Media Contact
Josh Ehren
Chief Marketing Officer
josh@trueloyal.com
www.trueloyal.com

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The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. Led to +16% Increase in Consumption, +8%x Increase in Net Promoter Score, and 52K+x Pieces of User-Generated Content.
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Brand Manager
Arm & Hammer
The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches. Hero Cosmetics has increased Conversions by +21% in 100 Days with Sampling and Reviews
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Amy Calhoun Robb
VP of Marketing | Hero Cosmetics
The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%
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Pia Shah
Marketing Analyst | Stride Rite
The structure which TrueLoyal proposed was backed by sound data analysis. I was amazed to see the insights we got. Our customers are now engaged better with our brand. I am more than satisfied with the program.
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Anabel Peralta
E-commerce Manager | Kid's Warehouse
We were able to capitalize on the holiday season wave with TrueLoyal's loyalty platform. Not only can TrueLoyal help reap benefits, but also sustain such growth. Our repeat purchase revenue increased by 12.45% over and above our holiday season high.
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Shelbi Johnson
Marketing Manager | Coolhorse
The results from the rewards program are encouraging; in just 6 months after launching the rewards program our customer retention rate has increased by 14X.
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Anthony Scott
Director of Digital Operations | KBS Research
TrueLoyal's data sciences team helped me to optimize the structure of our program. Within just three months after the launch, we witnessed an impressive 26.72% improvement in customer retention and a 23.39% increase in repeat purchase revenue.
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Brittany Boykow
Director of E-Commerce | LAFCO
Great service with extremely professional customer support. Very happy with the response time from these guys! Would recommend giving them a try.
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Sam Gastro
CEO | MyGiftCardSupply
TrueLoyal identified potential areas to boost the revenues and suggested strategies to achieve it. I loved their methodical approach to achieve our business objectives.
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Natalie Novak-Bauss
Owner | KPS Essentials
We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.
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Annette Berg
Director of Customer Experience | Defenage
We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.
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Fabricio Sant’Anna
Marketing Manager | Nature’s Fusions

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