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TrueLoyal Announces New Executive Leadership to Accelerate Growth and Customer-Centric Innovation

New Chief Executive Officer, Chief Sales Officer, and Chief Marketing Officer join to drive the company’s aggressive growth plan with a focus on deeper consumer relationships and loyalty experiences.

SAN ANTONIO, TX – December 2, 2025 — TrueLoyal, a leading SaaS loyalty platform helping brands build lasting relationships with their consumers, has more than doubled the business size since acquiring Zinrelo and has aggressive plans for growth and investment for 2026 onwards. As part of that growth plan, TrueLoyal is announcing a strategic expansion of its executive leadership team. Jacek Materna has been appointed Chief Executive Officer, Omeed Kroll joins as Chief Sales Officer, and Josh Ehren has been named Chief Marketing Officer. The leadership transition marks a bold new phase of direction and innovation for the company, with a renewed focus on empowering brands to meaningfully engage their consumers.

Jacek Materna replaces outgoing CEO Sameer Kamat, who will transition back to the Scaleworks portfolio, focusing on business ventures and strategic initiatives. Kamat played a pivotal part in TrueLoyal’s growth foundation, and the company will continue to benefit from his expertise during this next phase.

“The future of commerce is simple and will belong to the brands that understand and engage their consumers with clarity and speed,” said Materna, CEO of TrueLoyal. “Our role at TrueLoyal is to make that easier than ever — giving teams powerful solutions and an intuitive platform built for the way consumers actually shop today.”

Materna brings a deep experience in scaling SaaS businesses and leading organizations through market transformation. Prior to joining TrueLoyal, Materna has been involved in multiple companies with Scaleworks since its founding, most recently CEO of Full Circle Insights – a marketing attribution platform that was sold to Conquer.io. He’ll continue to play a role as venture partner with Scaleworks, advising on AI GTM initiatives across the portfolio businesses.

Kroll brings over 25 years of enterprise SaaS and software sales leadership experience, driving transformative growth and building high-performance sales teams. She will be spearheading global revenue strategies for the AI-powered loyalty platform, leveraging her track record of exceeding client expectations and fueling dynamic market expansion in companies such as ServiceChannel, ICertis, IBM, and PTC. Ehren comes from the brand side of the business, where he brings extensive experience in digital, brand, and growth marketing from his prior leadership roles at Gibson Guitars, Harley-Davidson, VF Corporation, Storyteller Overland, and Walmart.com.

“As the loyalty space becomes increasingly crowded with similar messages about revenue capture and retention, TrueLoyal is charting a new, consumer-first path,” said Josh Ehren, CMO of TrueLoyal. “Our focus is on the end consumer—their motivations, their moments, and their emotional connection to the brands they love. When brands nurture that relationship, revenue and growth will naturally follow.”

The leadership transformation comes as TrueLoyal invests in product innovation, refined brand positioning, and a deeper emphasis on creating memorable consumer experiences that drive repeat purchases, brand advocacy, and long-term loyalty.

“TrueLoyal has an enormous opportunity ahead,” said Omeed Kroll, Chief Sales Officer. “Our mission is to help brands build genuine relationships that go far beyond discounts. We’re excited to partner with forward-thinking leaders who see loyalty as a strategic growth engine.”

About TrueLoyal

TrueLoyal is a SaaS loyalty platform designed to help brands strengthen consumer relationships and unlock sustainable growth. The company enables businesses to understand, reward, and engage customers through personalized experiences that drive repeat purchases and long-term advocacy. TrueLoyal empowers marketing, product, and customer teams to deliver meaningful moments across the customer journey—turning everyday interactions into lasting loyalty.

Learn more at trueloyal.com


Media Contact
Josh Ehren
Chief Marketing Officer
josh@trueloyal.com
www.trueloyal.com

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Client Testimonials

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The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. Led to +16% Increase in Consumption, +8%x Increase in Net Promoter Score, and 52K+x Pieces of User-Generated Content.
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The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches. Hero Cosmetics has increased Conversions by +21% in 100 Days with Sampling and Reviews
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Amy Calhoun Robb
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The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%
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Pia Shah
Marketing Analyst | Stride Rite
The structure which TrueLoyal proposed was backed by sound data analysis. I was amazed to see the insights we got. Our customers are now engaged better with our brand. I am more than satisfied with the program.
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Anabel Peralta
E-commerce Manager | Kid's Warehouse
We were able to capitalize on the holiday season wave with TrueLoyal's loyalty platform. Not only can TrueLoyal help reap benefits, but also sustain such growth. Our repeat purchase revenue increased by 12.45% over and above our holiday season high.
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Shelbi Johnson
Marketing Manager | Coolhorse
The results from the rewards program are encouraging; in just 6 months after launching the rewards program our customer retention rate has increased by 14X.
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Anthony Scott
Director of Digital Operations | KBS Research
TrueLoyal's data sciences team helped me to optimize the structure of our program. Within just three months after the launch, we witnessed an impressive 26.72% improvement in customer retention and a 23.39% increase in repeat purchase revenue.
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Brittany Boykow
Director of E-Commerce | LAFCO
Great service with extremely professional customer support. Very happy with the response time from these guys! Would recommend giving them a try.
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Sam Gastro
CEO | MyGiftCardSupply
TrueLoyal identified potential areas to boost the revenues and suggested strategies to achieve it. I loved their methodical approach to achieve our business objectives.
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Natalie Novak-Bauss
Owner | KPS Essentials
We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.
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Annette Berg
Director of Customer Experience | Defenage
We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.
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Fabricio Sant’Anna
Marketing Manager | Nature’s Fusions

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