Luxury Marketing: By Invitation Only

Marketing luxury or exclusive items is a challenge untoitself. These high-end items are limited in quantity, specific in pricing, andhave particularly niche audiences. Younger audiences, like Millennials and GenerationZ, tend to spurn high-end items; they prefer to spend disposable income onexperiences rather than things that can depreciate quickly. Add in a geo-politicalenvironment that is notoriously tumultuous that can cause insane fluctuation intaxes and tariffs. Enter invite-only marketing.

Invite-only marketing pivots on access. It requirescustomers to have the right access to criteria like money, personality, andopportunity. This curtails the “tire-kickers”who may wish to experience the fringes of a luxury brand but never actuallymake a purchase.

Author and strategy consultant Jeroen Kraaijenbrink exploresthe topic on Forbes Contributors.

Using Invite-Only Marketing As A Winning Strategy in High-End Luxury Branding

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We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.

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We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.

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