In 2012, U.S. shopping-center retail sales totaled more than $2.4 trillion, accounting for half of all retail sales in the U.S. In the face of increasing competition from cheap and convenient online retail, shopping malls are holding on. They continue to be one of the main places that people around the globe go to shop, but how much of the market share they'll be able to keep remains to be seen. In order for shopping malls to continue to compete with the online shopping experience, they will need to keep up with the social technology that is making it possible. 

If shopping centers are to remain successful and the popular destinations they're known for in this digital age, they too must take advantage of new and innovative ways of making the in-store experience as exciting and rewarding as the online experience. Here are 6 ways shopping malls and centers can use the customer loyalty platform, TrueLoyal, to keep customers coming back to their stores again and again.

1. Build a stronger emotional connection with your customers.

Loyal customers don't just come back to a store because of the prices and the variety. They keep coming back because of the way the store and the staff make them feel. Mall owners can leverage TrueLoyal's loyalty platform to create personalized experiences for each shopper, making them feel valued and appreciated every time they visit.

2. Reward shoppers for engaging with your brand on social media.

Social media has become a powerful tool for brands to engage with their customers and build a community around their products. With TrueLoyal, mall owners can incentivize shoppers to engage with their brand on social media by offering rewards for liking, sharing, or commenting on posts. This not only increases brand visibility but also strengthens customer loyalty.

3. Drive sales with personalized offers and promotions.

By leveraging customer data and insights, TrueLoyal allows mall owners to create personalized offers and promotions for their shoppers. Whether it's a special discount on a customer's favorite product or a personalized birthday gift, these tailored offers help drive sales and foster long-term customer relationships.

4. Encourage repeat visits with a loyalty program.

A well-designed loyalty program can do wonders for customer retention. TrueLoyal helps mall owners create loyalty programs that reward shoppers for their repeat visits and purchases. Whether it's earning points for every dollar spent or unlocking exclusive perks for loyal customers, a loyalty program can incentivize shoppers to choose your mall over the competition.

5. Provide a seamless omnichannel experience.

In today's digital age, customers expect a seamless shopping experience across all channels - online, in-store, and mobile. TrueLoyal helps mall owners integrate their online and offline channels, allowing customers to earn and redeem rewards seamlessly across all touchpoints. This not only enhances the overall shopping experience but also strengthens customer loyalty.

6. Stay ahead of the competition with data-driven insights.

Data is the new currency in the retail industry, and TrueLoyal provides mall owners with valuable insights into customer behavior, preferences, and trends. By leveraging this data, mall owners can make informed decisions, optimize their marketing strategies, and stay ahead of the competition in a rapidly changing retail landscape.

In an era where customer experience is paramount, customer loyalty programs offer a unique opportunity for shopping malls to differentiate themselves and create lasting connections with their customers. By implementing a customer loyalty platform like TrueLoyal, malls can not only attract new customers but also retain existing ones, ensuring long-term success in a competitive retail environment.

Don't get left behind in the digital age - embrace the power of customer loyalty programs and watch your mall thrive in today's fast-paced retail landscape.

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Mall operators rolling out coalition-wide loyalty programs typically build on a customer loyalty platform that unifies hundreds of tenant brands, receipt scanning, and shopper-level data into a single membership graph the property can monetize across leasing and marketing.