Direct-to-Consumer

Your buyers bought once.
Then they vanished.

You can't even tell who they were, and the only way you know to bring them back is another discount.

TrueLoyal helps you see who they are, and bring them back without another coupon.

The problem

A discount isn't loyalty.
It's training the wrong behavior.

Every code you send teaches your best buyers to wait for the next one. You're not earning repeat, you're paying for it again and again, and you still can't tell who would have come back on their own. A discount buys a sale. A fan buys into your brand, and brings their friends.

How it works

Start with Rewards. Grow into Fan Club™.

Start with · Rewards

Know every buyer, and every purchase

Rewards gives a first-time buyer a reason to come back, and shows you exactly who they are and what they buy. However you sell, online, retail, or both, receipt scanning even catches the purchases your own store never saw.

  • See who your buyers are and what they buy
  • Catch the offline and reseller purchases your CRM never saw
  • Drive repeat purchase on data you own
Grow into · Fan Club™

Turn your most loyal buyers into superfans

Fan Club™ gives your most loyal customers real reasons to engage, through missions, reviews, UGC, and surveys. Then it quantifies that engagement and ties it to purchase, so you can prove what the program drives.

  • Get your superfans creating content, reviews, and referrals
  • Quantify the willing engagement they give, not vanity likes
  • Prove it drives revenue, members against non-members
More to layer in

More levers to pull.

Each one is aimed at a different outcome, whether that's knowing every buyer, more repeat, or proof your fans drive revenue.

Know every buyer
  • Receipt scanning
  • Sign-ups & profiles
  • Surveys & polls
Drive repeat purchase
  • Missions
  • Sampling
  • Sweepstakes
Prove your fans' engagement
  • Ratings & reviews
  • UGC campaigns
  • Referrals

Your strategy decides which levers to pull. They all run on one platform, under one consumer identity, from first purchase to superfan.

Proof

Real results, from a D2C brand on TrueLoyal.

★★★★★

“Within just three months of launching the loyalty rewards program, we witnessed an impressive 30.75% increase in customer retention which increased our repeat purchase revenue by 31.44%.

Diane Missel, Owner · Blue Rose Pottery

Seeing the fit?

Why TrueLoyal

Most tools do one or the other. We connect the two.

Engage your fans

Most engagement software lets you build community, run missions, and collect UGC. But it lives in its own silo, disconnected from what anyone buys.

Measure what it drives

TrueLoyal ties the engagement to the purchase. See the buyer wherever they shop, and prove the program drove the revenue.

One connected system, first purchase to superfan.
READY WHEN YOU ARE

Turn the love your customers feel into revenue you can prove.

Built for consumer brands tired of buying the same customers back, only to lose them again. If that's you, let's talk.

Schedule a Demo