We know your data is not ours to take lightly.
TrueLoyal knows that our users care deeply about how personal information is used and shared. We take that trust seriously — full stop. This policy explains exactly what we collect, why we collect it, and how you stay in control.
What this policy covers
This Privacy Policy covers TrueLoyal's treatment of personally identifiable information gathered when you access or use our website or loyalty rewards platform. By using the Services, you acknowledge the practices outlined here and consent to our collection, use, and sharing of your information as described.
We do not knowingly collect or solicit personal information from anyone under the age of 13, nor knowingly allow such persons to register for our Service
Information we collect
We gather two categories: what you provide directly, and what we collect automatically as you interact with our platform.
Name, email, phone number, company name, postal address, social media handles, and other details you enter during signup or platform use.
IP address, cookie identifiers, browser type, pages visited, time spent, search terms, access times — standard server log data sent by your browser on every visit.
We use cookies, beacons, scripts, and tags to analyze trends and understand how users navigate our Services. You can modify your browser's cookie settings, though some features may be limited as a result.
Where your data lives
Your personal information is stored in the United States. If you're located outside the US, data you provide may be transferred to and processed there. By submitting information, you agree to this transfer. We take all reasonably necessary steps to ensure your data is handled securely and in accordance with this policy.
We don't sell your data. Period.
TrueLoyal does not rent or sell your personal information to anyone. We share it only in the following limited circumstances:
Third-party companies we employ to help deliver our Services receive only what's necessary to assist us — nothing more, and no right to use it for any other purpose.
In an acquisition, merger, or bankruptcy, customer data may transfer as a business asset. You'll be notified before this occurs.
We may release information when required by law, to enforce our agreements, or to protect the rights, property, or safety of TrueLoyal, our users, or the public.
Outside the cases above, you'll always be notified before your personal information is shared with any third party — with the option to prevent it.
How we protect your information
Protecting user data is a high priority. Your account is password-protected — choose a strong one, limit device access, and sign out when you're done. All data transmitted to our site is encrypted via TLS.
Type 1
TrueLoyal is SOC 2 Type 1 Compliant. Our security practices are independently evaluated against five trust principles: security, availability, processing integrity, confidentiality, and privacy. Our Information Security Policy is modeled on ISO 27001 and ISO 27002 guidelines — available upon request.
No internet transmission is 100% guaranteed. Hardware failure, unauthorized entry, and other factors can affect security at any time. We do our part — so should you.
What you can view, edit, or delete
Through your account settings, you can access — and in most cases edit or delete — the following information you've provided to us:
Time Zone
Name & Password
Company Name
Website URL
Email Address
Phone Number
Purchase Data
Social Media Profile
Time Zone
User Tags
Available fields may change as the platform evolves. Questions? Email support@trueloyal.com — we'll respond within 30 days.
Your choices
You can opt not to disclose information to us at any time — just know that some features may require it to function.
You may add, update, or delete information by emailing support@trueloyal.com . We retain a copy of previous versions and keep data as long as your account is active or as required by law.
You may request full account deletion by contacting us. Barring legal requirements, we'll delete your information within 90 days.
California residents may request a notice identifying categories of Personal Information shared with affiliates or third parties for marketing. Submit written requests to support@trueloyal.com
Your rights under European data law
If you're a resident of the European Economic Area, you hold the following rights over your personal data. Contact us at any time to exercise them.
Data transfers from the EEA, UK, or Switzerland to the US are covered by a Data Processing Addendum including Standard Contractual Clauses approved by the European Commission (June 4, 2021).
Changes to this policy
We may amend this Privacy Policy from time to time. If we make material changes to how we collect or use Personal Information, we'll notify you by posting an update on our website or emailing you before the change takes effect. Your continued use of the Services after changes are posted constitutes your acceptance.
Get in touch with us
TrueLoyal provides annual privacy training to all employees involved in collecting, processing, or disseminating customer data. We periodically self-assess our policies to ensure compliance.