Religious and Specialty Retail
The Catholic Company
The Catholic Company achieved a 13.2% increase in repeat purchase revenue using a structured rewards program that improved customer retention, engagement, and long-term brand loyalty.
About the Catholic Company
Founded in 1997, The Catholic Company is the world’s largest online and catalog retailer of high-quality Catholic books and gifts at affordable prices. The Catholic Company staff supports the mission of the Catholic Church and carefully develops products in-house and partners with quality vendors and publishers in the industry to hand-make/select products that best serve the needs of its customers.
Key Results
13.2%
Incremental revenue
90%
Repeat purchase rate
46%
Email open rate
14%
Email click rate
Objectives and challenges
- Improve customer retention
- Engage with their loyal customers
The solution: A rewards program
While evaluating loyalty rewards platforms they were looking for a solution that could easily integrate with their BigCommerce cart. TrueLoyal offered them a program that was simple to install, easy to customize as per their brand requirements and very clearly visible to customers on their website.
- The Catholic Advantage Rewards Program offers customers multiple point earning opportunities with simple actions to create 360-degree engagement.
- These actions included purchases made on website, birthday bonus etc.
- To re-engage past valued customers, they offer welcome bonus and winback bonus. They also offer customers enticing coupons to save more and get awesome gifts!
- The loyalty program emails saw an impressive open rate and click rate, this indicated a high level of interest and engagement among customers for the rewards program.
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