Home and Living | USA
Blue Rose pottery
Blue Rose Pottery increased repeat purchase revenue by 31.44% by launching a rewards program that strengthened customer loyalty, incentivized repeat purchases, and encouraged long-term engagement.
About Blue Rose Pottery
In 1994, after retiring from a corporate retail position, Diane Missel decided to start Blue Rose Pottery – featuring polish pottery. Blue Rose Pottery offers an extensive collection of handmade pottery from Boleslaweic, Poland includes over 6000 products from 5 leading factories that export to the USA. All their pottery is handmade and safe for use in the microwave, dishwasher, oven and freezer. The pottery is lead and cadmium free.
Key Results
30.75%
Increase in customer retention
31.44%
Increase in repeat purchase revenue
Objectives and challenges
- Improve customer retention
- Increase repeat purchase revenues
The solution: A rewards program
Blue Rose Pottery implemented an attractive rewards program using TrueLoyal's modern-day loyalty platform. The Blue Rewards helped establish a stronger connection with the customers. This improved customer retention which increased the repeat purchase revenue.
- 360 Degree engagement with rewards program
- Tier-based rewards program to engage customers
Within just three months of launching the loyalty rewards program, we witnessed an impressive 30.75% increase in customer retention which increased our repeat purchase revenue by 31.44%. We are incredibly happy with the results! The loyalty email campaigns worked wonders and we are eager to explore other opportunities to engage our customers further.
Get your copy
Related Case Studies
See Why Consumer Brands Choose TrueLoyal
Let’s talk about how we can help you design and implement a successful program.