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Nature's Fusions testimonial for TrueLoyal's enterprise loyalty program

https://www.youtube.com/embed/oSsLcdqwM-c

Company Name: Nature's Fusions (Manufacturer of Premium Essential Oils)

Company Representative: Fabricio Sant'Anna, Marketing Manager

Testimonial summary:

The video testimonial covers the experience of Nature's Fusions while working with TrueLoyal's enterprise loyalty program. We genuinely believe that there is no “one-size-fits-all” program. TrueLoyal structured a customizable customer loyalty program for Nature's Fusions in June 2019. They have had great success following which Fabricio shared his thoughts. The testimonial is in four different parts. The overall experience, the highlights, results and lastly how TrueLoyal will be leveraged further.

Top aspects Nature's Fusions likes about TrueLoyal:

  • User Friendly
  • Customer Support

Result Delivered:

  • 1.82X Higher Retention
  • 2.32X Higher Repeat Purchase Revenue

Question: How was your experience with TrueLoyal?

Nature's Fusions feel the enterprise loyalty program structured by TrueLoyal is user friendly for the admin. The admin team can manage it without facing any problems. Fabricio added the other part they really liked was the insights the loyalty platform could provide. The loyalty data analytics constantly help them improve and make changes needed to their campaigns. That way they can better satisfy their customers who they consider as family members.

Question: What did you like the most about TrueLoyal?

Nature's Fusions likes the customer service and support from TrueLoyal the most. TrueLoyal provides insights through A/B testing so Nature's Fusions can set their enterprise loyalty program campaigns with ease. Fabricio added that such campaigns help them keep their brands offers relevant. This goes a long way for Nature's Fusions to be on top of the customer's mind and purchase from them the next time.

Question: What results did TrueLoyal deliver?

Fabricio talks about Nature's Fusions revenue increased a lot after they started using TrueLoyal's enterprise loyalty program. Many of their customers purchased more frequently and stayed engaged with the brand. Their customer retention was 1.82X higher than before. Their repeat purchase revenues were 2.32 times more with TrueLoyal's customer rewards program.

Question: How do you plan to leverage TrueLoyal further?

Nature's Fusions have witnessed the power of an optimized customer rewards program and to leverage it to better serve their customers. With the recent insights they have got from the enterprise loyalty program, they will restructure the rewards program to further improve their customer retention and increase their revenue as well.

Client Testimonials

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The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%
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Pia Shah
Marketing Analyst | Stride Rite
The structure which TrueLoyal proposed was backed by sound data analysis. I was amazed to see the insights we got. Our customers are now engaged better with our brand. I am more than satisfied with the program.
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Anabel Peralta
E-commerce Manager | Kid's Warehouse
We were able to capitalize on the holiday season wave with TrueLoyal's loyalty platform. Not only can TrueLoyal help reap benefits, but also sustain such growth. Our repeat purchase revenue increased by 12.45% over and above our holiday season high.
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Shelbi Johnson
Marketing Manager | Coolhorse
The results from the rewards program are encouraging; in just 6 months after launching the rewards program our customer retention rate has increased by 14X.
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Anthony Scott
Director of Digital Operations | KBS Research
TrueLoyal's data sciences team helped me to optimize the structure of our program. Within just three months after the launch, we witnessed an impressive 26.72% improvement in customer retention and a 23.39% increase in repeat purchase revenue.
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Brittany Boykow
Director of E-Commerce | LAFCO
Great service with extremely professional customer support. Very happy with the response time from these guys! Would recommend giving them a try.
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Sam Gastro
CEO | MyGiftCardSupply
TrueLoyal identified potential areas to boost the revenues and suggested strategies to achieve it. I loved their methodical approach to achieve our business objectives.
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Natalie Novak-Bauss
Owner | KPS Essentials
We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.
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Annette Berg
Director of Customer Experience | Defenage
We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.
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Fabricio Sant’Anna
Marketing Manager | Nature’s Fusions

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