TrueLoyal

Zinrelo & TINT are now TrueLoyal.

AI

Platform Flexibility

Personalized Engagement

Integrations

Industries

Design & Strategy

Services

Program Types

Jelly belly case study
Jelly Belly increased customer retention by 77% and repeat purchase revenue by 1.69X
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Introducing TrueLoyal-The Only Loyalty Platform for Multi-Channel Consumer Brands-Why TrueLoyal is Building Future of Loyalty
Introducing TrueLoyal: The Only Loyalty Platform for Multi-Channel Consumer Brands
I’ve always been fascinated by the relationship...
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Customer Loyalty Software

One Customer Loyalty Software & Rewards Platform for every audience

Power loyalty rewards programs that span in-store, online, and everything in between.
TrueLoyal Platform

The World's Best Consumer Brands Build Lasting Loyalty With TrueLoyal

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Customer Loyalty Software

Unlock the power of the next-generation loyalty platform

Advanced Customer Engagement

TrueLoyal boosts customer engagement with AI analytics, diverse rewards, and omnichannel capabilities by creating loyalty programs that connect deeply with customers.

Tailored Loyalty Programs

Create custom loyalty programs designed to resonate with target customers. A holistic loyalty solution that truly understands and responds to specific customer preferences.

Deep Customer Connections

Beyond simple transactions, our loyalty platform helps you build strong emotional and behavioral connections with unique experiences perfectly aligned with each customer's individual needs.

Platform

Unified customer loyalty platform

Feature image -Personalisation Revised

Optimized Loyalty Management

TrueLoyal offers an integrated loyalty software that unifies diverse marketing tools and channels. This streamlines and optimizes your entire customer loyalty program for efficiency.

Seamless Customer Experience

The unified loyalty platform ensures seamless coordination across all customer touchpoints, including online, in-store and mobile. It guarantees a consistent and engaging experience for every customer.

Enhanced Customer Retention

By leveraging loyalty rewards data, businesses can create highly targeted offers. This approach significantly enhances customer retention and drives long-term loyalty through a cohesive, personalized customer journey.

Maximize loyalty and business growth with TrueLoyal

Maximize loyalty and business growth with TrueLoyal

Step 1

Centralized Management

Easily manage all loyalty campaigns, rewards, and promotions from one intuitive platform, ensuring consistent execution.

Step 2

Omni-Channel Engagement

Reward customers across both online and offline channels, creating a seamless experience no matter where they shop.

Step 3

Automated Reward Distribution

Automate triggers to distribute rewards based on specific customer actions, boosting engagement effortlessly.

Step 4

Advanced Analytics and Insights

Access comprehensive data on customer interactions and loyalty behaviors in a single dashboard to optimize rewards and marketing strategies.

Loyalty Software That's Easy to Run and Built to Scale

TrueLoyal helps brands unlock revenue through advanced analytics, and personalized engagement. Backed by expert strategy and white-glove support, we go beyond software to help you scale retention, advocacy, and lifetime value.​

Maximize Customer Retention

Unlock 360-degree loyalty by rewarding customers for various actions: Award points for purchases, referrals, reviews, interaction on social platforms and more.

Segment customers into tiers: Special benefits for members in higher tiers, such as free shipping, exclusive discounts, etc.

Engage and convert customers with a built-in messaging engine: Points awarded, eligible for rewards, inactive customers, reward coupons, and more.

Avoid Discounts and Preserve Margins

Run loyalty promotions to create repeat buyers and avoid one-time bargain hunters: Triple points weekend, double points Wednesday, 5X points for a special product category and more.

Flexible reward options to maximize margins: Gift certificates, discounts, free shipping, free products and more.

Easy to Use Loyalty Rewards Software

Dead-simple administration from the TrueLoyal admin console: Manage activities, rewards, emails, dashboard, points expiration, members from a single web interface.

Easy, pre-built integrations with all systems: e-Commerce, POS, mobile, CRM, email service and more.

API-first platform: API-first customer loyalty software guarantees future extensibility and integration Ability to integrate with any legacy or custom implementation.

Increase Your Business Stature

Full customizability: Customize the loyalty rewards program to match your brand End-user dashboard, color palettes, text, placement, custom CSS etc.

Multi-language and multi-currency capability: Users see the rewards program in their own language.

Omnichannel loyalty software: Users can earn or redeem points on the website, in-store POS, and mobile app. Mobile SDK is available.

Robust infrastructure for seamless performance

Our platform is built on a solid technical foundation to support your loyalty initiatives.

Integrations

TrueLoyal's integration capabilities allow you to seamlessly connect your customer loyalty program to your existing tech stack.

API

TrueLoyal's headless architecture simplifies API integration enabling brands to meet customer expectations.

Security

TrueLoyal adheres to SOC 2 Type 2 standards, ensuring customer data is handled with the utmost care and robust security protocols.

Scalability

TrueLoyal is built to scale as your business grows without compromising performance or reliability.

Compliance

TrueLoyal prioritizes compliance with global data protection standards to safeguard your business data.

Empower your loyalty program with our cutting-edge platform

TrueLoyal’s enterprise-grade loyalty platform helps brands unlock revenue through data-driven rewards, advanced analytics, and personalized engagement. Backed by expert strategy and white-glove support, we go beyond software to help you scale retention, advocacy, and lifetime value.

The TrueLoyal advantage

Program Design & Strategy

Expert guidance for optimal loyalty program success.

eCommerce & Multi-channel Flexibility

Flexible solutions, multiple program types, AI-driven promotions & gamification.

Offline Customer Data & Incentives
Connect the omni-channel dots between customers’ online and in-store behaviors.
Personalized Engagement
Advanced data and segmentation engine for hyper-personalized omni-channel experiences.
Real-Time Visualization
Visualize key metrics data instantly for informed decisions and ROI tracking.
Enterprise-grade
Secure, scalable, data compliant - premium services and dedicated support.

Transforming loyalty with real results

Learn how leading consumer brands achieve maximum ROI with TrueLoyal
77%
Increase in Customer Retention
22%
Increase in Customer Lifetime Value
57%
Increase in Repeat Revenue Per Member
132%
Net Promoter Score Improvement
Food & beverage

77% Increase in Customer Retention

“We achieved a 77% increase in customer retention. The results were amazing!”

Platform | customer loyalty software
Bryan Pergakis
Digital Marketing | Jelly Belly
Beauty & Cosmetics

57% Increase in Repeat Revenue Per Member

“We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.”
Platform | customer loyalty software
Annette Berg
Director of Customer Experience | Defenage
Retail Footwear

25% Increase in average order value

“The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%”

Platform | customer loyalty software
Pia Shah
Marketing Analyst | Stride Rite
Automotive & Aftermarket

154% Increased repeat purchase revenue

“Our customers are more loyal because we can engage with them better through the Loyalty Rewards Program. Every part of the loyalty program was designed carefully to achieve maximum results. The loyalty program has helped us boost our repeat purchase revenues by 154%.”
Sandy-Oracle
Sandy Crespo-Mossi

Operations Manager | Oracle Lighting

Food & beverage

132% Net Promoter Score Improvement

“We have had our Taste Buds community for the past 2.5 years. We turn to them for anything and everything that you can think of. And we’ve found it so valuable. We constantly get messages from our Taste Buds about how much they love Sir Kensington’s. About how much they love being a part of the community. And so it really has been an important part of our growth strategy in activating and building this group of super fans.”
Amanda Triglia Marketing Manager Sir Kensington's
Amanda Triglia
Marketing Manager | Sir Kensington’s
Automotive & Aftermarket

85% Increased repeat purchase revenue

“We love TrueLoyal’s structured approach to create an optimized loyalty program. We were able to increase the number of repeat purchasers significantly which has helped us increase repeat purchase revenues by 85%.”
Alex German BLiss

Alex German

Marketing Manager | German-Bliss Equipment
Beauty & Cosmetics

+21% Purchase Conversions

“We are incredibly excited to see the immediate impact our community is having on our brand. The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches.”
Amy Calhoun Robb VP of Marketing | Hero Cosmetics
Amy Calhoun Robb
VP of Marketing | Hero Cosmetics

Frequently asked questions

What is customer loyalty software?

Customer loyalty software is a digital solution that helps businesses create and manage loyalty programs to increase customer retention and lifetime value. TrueLoyal's customer loyalty platform enables brands to launch comprehensive, data-driven loyalty programs that reward repeat purchases, referrals, engagement, and more — all under one unified system.

How does a loyalty platform benefit my business?

A customer loyalty software like TrueLoyal drives repeat business by rewarding customers for desirable behaviors. It improves retention, boosts average order value, and builds long-term brand advocacy. Our loyalty platform also provides deep analytics to help businesses measure ROI and fine-tune their loyalty strategy for maximum impact.

What features should I look for in loyalty program software?

When evaluating loyalty program software, look for multi-dimensional rewards (points, tiers, referrals), real-time analytics, white-label branding, omnichannel support, and seamless integrations. TrueLoyal's loyalty program software offers all this — plus strategic consulting — making it a complete solution for enterprises seeking scalable loyalty systems.

How do loyalty rewards program software increase customer retention?

Loyalty rewards program software increases customer retention by incentivizing customers to return and engage more frequently. TrueLoyal enables businesses to reward purchases, social shares, reviews, and referrals, encouraging ongoing interaction and deeper brand loyalty. Our advanced segmentation ensures rewards feel personalized and relevant.

What are the costs associated with implementing a loyalty system software?

The cost of implementing customer loyalty management software depends on factors like program complexity, scale, and required customizations. TrueLoyal offers flexible enterprise pricing based on your business needs. Unlike basic solutions, our customer loyalty software includes strategic services and powerful analytics — ensuring high ROI, not just low cost.

What types of loyalty programs can be implemented using loyalty program software?

TrueLoyal's customer loyalty software supports a wide range of program types: points-based systems, tiered rewards, referral programs, subscription-based rewards, and more. Whether you’re in retail, B2B, or ecommerce— our loyalty platform can be fully customized to match your brand strategy and customer behavior.

See Why Consumer Brands Choose TrueLoyal

Let’s talk about how we can help you design and implement a successful program.