TrueLoyal

Zinrelo & TINT are now TrueLoyal.

AI

Platform Flexibility

Personalized Engagement

Integrations

Industries

Design & Strategy

Services

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Jelly belly case study
Jelly Belly increased customer retention by 77% and repeat purchase revenue by 1.69X
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Introducing TrueLoyal-The Only Loyalty Platform for Multi-Channel Consumer Brands-Why TrueLoyal is Building Future of Loyalty
Introducing TrueLoyal: The Only Loyalty Platform for Multi-Channel Consumer Brands
I’ve always been fascinated by the relationship...
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Community Engagement & Insights

Build Emotional Loyalty through Community and brand advocacy

Community Building Beyond Transaction – Connect and Engage with loyalty members on a deeper level for ongoing relationship-building and identify and mobilize your brand advocates
Platform -Capabilities-Community Engagement & Insights

The World's Best Consumer Brands Build Lasting Loyalty With TrueLoyal

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Create your community

Evolving beyond Transactions - into Emotional Loyalty & Advocacy

As a seamless extension of your loyalty program, create a community destination for members to gain access to personalized brand activities, fueled by collected profile data and zero-party data.

Through AI-driven hyper-personalization between purchase points, customers experience authentic engagement, feel valued, co-create with the brand, and remain active in the loyalty cycle.

Community Engagement & Insights |
Community Engagement & Insights |

Hyper-personalized experiences that drive loyalty & advocacy at scale

Unlock 20+ activities to engage your audience, including co-creating content, product sampling, UGC/review campaigns, surveys/polls, special offers, and discussions. This fosters a strong community, leading to emotional connection, new acquisition, retention, and lasting loyalty.

Flexible Brand Insights

Leverage customizable surveys, polls, and online focus groups to gain deep consumer insights, enabling you to crowdsource new ideas, validate R&D, and stay ahead of consumer trends to strengthen your market position.

Community Engagement & Insights |

Content, UX & customer journeys personalized at scale

Fast & easy to launch – brand community building

Launch your fully customized, fully branded community, no coding required.

Dynamic activation fueled by zero-party data

Deliver tailored activities at scale to brand ambassadors that drive engagement between purchases.

Robust community engagement

Boost engagement with 20+ activities including sampling, reviews, UGC, discussions, surveys, and more.

Agile insights gathering

Enhance the understanding of your audience and track brand sentiment, usage, and loyalty over time.

Transforming loyalty with real results

Learn how leading consumer brands achieve maximum ROI with TrueLoyal
77%
Increase in Customer Retention
22%
Increase in Customer Lifetime Value
57%
Increase in Repeat Revenue Per Member
132%
Net Promoter Score Improvement
Food & beverage

77% Increase in Customer Retention

“We achieved a 77% increase in customer retention. The results were amazing!”

Community Engagement & Insights |
Bryan Pergakis
Digital Marketing | Jelly Belly
Beauty & Cosmetics

57% Increase in Repeat Revenue Per Member

“We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.”
Community Engagement & Insights |
Annette Berg
Director of Customer Experience | Defenage
Retail Footwear

25% Increase in average order value

“The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%”

Community Engagement & Insights |
Pia Shah
Marketing Analyst | Stride Rite
Automotive & Aftermarket

154% Increased repeat purchase revenue

“Our customers are more loyal because we can engage with them better through the Loyalty Rewards Program. Every part of the loyalty program was designed carefully to achieve maximum results. The loyalty program has helped us boost our repeat purchase revenues by 154%.”
Sandy-Oracle
Sandy Crespo-Mossi

Operations Manager | Oracle Lighting

Food & beverage

132% Net Promoter Score Improvement

“We have had our Taste Buds community for the past 2.5 years. We turn to them for anything and everything that you can think of. And we’ve found it so valuable. We constantly get messages from our Taste Buds about how much they love Sir Kensington’s. About how much they love being a part of the community. And so it really has been an important part of our growth strategy in activating and building this group of super fans.”
Amanda Triglia Marketing Manager Sir Kensington's
Amanda Triglia
Marketing Manager | Sir Kensington’s
Automotive & Aftermarket

85% Increased repeat purchase revenue

“We love TrueLoyal’s structured approach to create an optimized loyalty program. We were able to increase the number of repeat purchasers significantly which has helped us increase repeat purchase revenues by 85%.”
Alex German BLiss

Alex German

Marketing Manager | German-Bliss Equipment
Beauty & Cosmetics

+21% Purchase Conversions

“We are incredibly excited to see the immediate impact our community is having on our brand. The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches.”
Amy Calhoun Robb VP of Marketing | Hero Cosmetics
Amy Calhoun Robb
VP of Marketing | Hero Cosmetics

FAQs

I already have a following on social media sites, why do I need my own brand community?
We understand that your brand has invested time and effort into establishing a strong presence across various social media platforms. This is logical, given the influence of social media marketing in reinforcing brands. However, there are distinct differences between an owned community and social media followers. Moreover, these two approaches can complement each other to provide added value. Ultimately, relying on third-party channels for consumer relationships comes with limitations and risks. Changes in algorithms, public relations controversies, and restricted data access often leave marketers struggling to adapt. As an extension of your loyalty program, community safeguards your brand’s future and provides complete control over consumer relationships.
How does community work?

Consumer relationships should not stop at the purchase. Your community is seamlessly integrated into the consumer journey loyalty experience providing access to customized brand activities, fueled by collected profile data and zero-party data.

 

Community members can engage in compelling brand experiences such as user-generated content and review campaigns, sampling, discussion boards, surveys, polls, and more. Incorporate gamification with fun badges and points to foster participation and enhance emotional loyalty. Your community engagement can blend ongoing activities with hyper-personalized campaigns to amplify specific brand initiatives and campaigns.

 

Engagement between purchase through community has proven to enhance customer experience and retention, drive new customer acquisitions, and provide significant insights to propel your brand forward.

How do I build my brand community?

Extend your loyalty program beyond simple transactions providing additional ways for consumers to interact with your brand, create a two-way dialog, and invite your existing one-way channels with limited engagement, such as an email database, or a social media following to become members.

 

Community-building resembles gardening more than carpentry, and our team equips you with all the necessary “gardening tools” to create a flourishing owned community.

Is a community a lot of work?

Each team possesses distinct resources, and our platform is designed to be flexible to accommodate your needs.

 

Whether you have a team of experts seeking a platform to engage with consumers or you’re seeking a fully-managed loyalty program, we have the team and platform to enhance efficiency and drive results.

See Why Consumer Brands Choose TrueLoyal

Let’s talk about how we can help you design and implement a successful program.