B2B Software and IT Service Industry

Delivering customized loyalty solutions for B2B Software and IT Service Companies

TrueLoyal recognizes the unique challenges in the B2B software and IT services landscape. Our specialized B2B loyalty program software goes beyond offering a generic tool, focusing on building strong customer loyalty tailored to the specific needs of B2B enterprises. By providing customized rewards programs, TrueLoyal helps businesses foster client engagement, ensuring repeat business and long-term growth through trust and mutual success.

Industry challenges

Challenges faced by B2B software and IT service companies

Churn Affects Margins

A higher churn rate hampers the opportunity for lower-cost expansion and negatively impacts long-term margins.

Difficulty in Selling Premium Modules

Upselling or cross-selling, though a significant contributor to revenues and profitability, is challenging to achieve.

Lack of Client Prioritization

Clients should be prioritized based on their payment levels. However, those with higher ticket sizes often do not receive special treatment.

Low Client Engagement

Clients may not engage with the product/service, neglecting training sessions or review calls, which often leads to cancellations.

Insufficient Marketing Support

Clients are often unwilling to take reference calls or provide case studies, making it difficult to enlist their help in marketing efforts.

Lack of Referrals

Clients are hesitant to provide referrals to other businesses, even though each referral can be worth thousands of dollars.

The TrueLoyal Solution

Empowering B2B software and IT service companies with cutting-edge loyalty features

Create loyalty programs tailored to B2B software and IT service purchasing behaviors, offering rewards for software subscriptions, service upgrades, and premium modules, boosting client retention and repeat business.

Analyze usage data to deliver personalized promotions on frequently used features or services, driving higher engagement and encouraging the adoption of additional modules or services.

Integrate with CRM systems and software management platforms, enabling real-time tracking of client interactions and service usage for accurate and timely loyalty rewards.

Use behavioral analytics to understand client usage patterns and preferences, helping businesses offer timely and relevant rewards that reinforce loyalty and encourage long-term partnerships.

Key loyalty features for B2B software and IT service companies

Increase in Conversion from Client Referrals

Reward client referrals to drive new business and expand networks.

Omni-channel Integration

Enable seamless reward integration across digital touchpoints and CRM systems.

Customized QR Codes and Communication

Boost engagement with QR codes and targeted multi-channel communication.

Stay ahead of the competition

Increased Client Retention

Personalized rewards and tailored experiences boost client retention and reduce churn.

Enhanced Client Loyalty

Customizable rewards and exclusive benefits nurture strong loyalty among clients.

Actionable Client Insights

Advanced analytics provide deep insights into client behavior, enabling more effective, targeted marketing.

Improved Client Experience

Personalized interactions and rewards enhance client satisfaction and encourage advocacy within their networks.

How TrueLoyal works for B2B software and IT service companies

TrueLoyal provides a tailored loyalty solution designed to enhance client retention and engagement in the B2B software and IT services sector. By aligning strategic planning, platform customization, and rewards design, TrueLoyal ensures a seamless and impactful loyalty program.

Step 1

Strategic Planning

Develop tailored strategies by defining objectives, understanding client needs, and customizing approaches for the unique demands of the B2B software and IT services industry.

Step 2

Platform Customization and Integration

Adapt TrueLoyal's platform to match your brand’s identity and integrate seamlessly with existing CRM and service management systems, creating a unified client experience.

Step 3

Reward Program Design

Design incentives that align with client behaviors, encouraging software renewals, service upgrades, and deeper engagement.

Step 4

Launch and Promotion

Execute a comprehensive launch plan, effectively promoting the loyalty program to drive enrollment and clearly communicate its benefits to clients.

Transforming loyalty with real results

Learn how leading consumer brands achieve maximum ROI with TrueLoyal

77%

Increase in Customer Retention

22%

Increase in Customer Lifetime Value

57%

Increase in Repeat Revenue Per Member

132%

Net Promoter Score Improvement

Food & beverage

77% Increase in Customer Retention

“We achieved a 77% increase in customer retention. The results were amazing!”

Bryan Pergakis

Digital Marketing | Jelly Belly

Beauty & Cosmetics

57% Increase in Repeat Revenue Per Member

“We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.”

Annette Berg

Director of Customer Experience | Defenage

Retail Footwear

25% Increase in average order value

“The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%”

Pia Shah

Marketing Analyst | Stride Rite

Automotive & Aftermarket

154% Increased repeat purchase revenue

“Our customers are more loyal because we can engage with them better through the Loyalty Rewards Program. Every part of the loyalty program was designed carefully to achieve maximum results. The loyalty program has helped us boost our repeat purchase revenues by 154%.”

Sandy Crespo-Mossi

Operations Manager | Oracle Lighting