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“Can You Hear Me Now?” The Role of Technology in Business Communication

Consider for a second how much of the day you spend on your office computer. What about the business phone? How many emails, text messages or invoices does your business makes every day? The role of technology in business communication has never been more vital to nearly every aspect of a business than it is now.

Small businesses have the options that they never had before, and it's making managing a fledgling business that much easier. In order for a business to truly succeed in the 21st Century, it's completely necessary to utilize every possible application that office technology offers.Just a few years ago, cell phones were for calling people, exclusively. Calling a person when they were out at the grocery store was right in the wheelhouse for the brick phones of the late-1990's and early-2000's. But now it's 2014. Cell phones have been replaced by smartphones that have capabilities one could only dream of previously. Actually calling someone isn't even necessary anymore; text messages and emails can convey the same message, without the hassle of exchanging pleasantries (who has time for those anymore?).Advanced ProductivitySmartphones improve overall productivity because they offer a diverse set of skills that hadn't been available before. Business activities deemed impossible just a few years ago can now be done effortlessly without being near a computer, extending the workday and improving productivity exponentially. Innovations in technology have increased the efficiency and confidence of workers because they permit them to work more quickly, with even the smallest of devices capable of containing a voluminous amount of applications and data. For example, an employee in Surrey is easily capable of reaching a colleague in San Diego--without actually having to speak--instantly.Alternative MethodsFor all of the uses of the fax machine, nearly every transmission involved a crossing-of-fingers and a few “pleases” muttered under one's breath. Thankfully, image scanning has replaced the fax machine nearly completely, and employees everywhere are thankful for it. Aside from its reliability, a scanner easily provides workers with the ability to convert paperwork into digital files and back, which increases productivity and organization, as well as helps save money on storage, paper and toner.The transferral of data between far-flung locations so effortlessly is often downplayed because of the effort that it requires to do so: none. It still boggles the mind that technologies with such innovative features are available for a fraction of the price, in comparison to older technologies. A Voice over Internet Protocol (VoIP) system can replace a corporation's entire telecommunications system while allowing the company to operate at a higher level than it had beforehand, and expanding communication opportunities monumentally.DisadvantagesWith a more capable, easy way to communicate comes setbacks never anticipated before. Speed of response has become essential, and changes the way most people interact. It's now assumed that an employee with a company-issued smartphone will respond to emails or text messages, even during their own free time. Life--both personal and professional--has become more distracting, and stress is seemingly ever present.With the continuous development of office technologies comes changed expectations. It's important to utilize the benefits of having such efficient technologies, but it's important to manage time so that employees aren't overworked and too stressed to attain a productive level of output.Author: Ivan Serrano is an enthusiastic writer who enjoys learning whatever he can about international communications, and hopes to manage his own global business someday. He also enjoys sharing his knowledge of technology and how it can improve business communications on an international level.

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The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. Led to +16% Increase in Consumption, +8%x Increase in Net Promoter Score, and 52K+x Pieces of User-Generated Content.
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The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches. Hero Cosmetics has increased Conversions by +21% in 100 Days with Sampling and Reviews
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Amy Calhoun Robb
VP of Marketing | Hero Cosmetics
The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%
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Pia Shah
Marketing Analyst | Stride Rite
The structure which TrueLoyal proposed was backed by sound data analysis. I was amazed to see the insights we got. Our customers are now engaged better with our brand. I am more than satisfied with the program.
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Anabel Peralta
E-commerce Manager | Kid's Warehouse
We were able to capitalize on the holiday season wave with TrueLoyal's loyalty platform. Not only can TrueLoyal help reap benefits, but also sustain such growth. Our repeat purchase revenue increased by 12.45% over and above our holiday season high.
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Shelbi Johnson
Marketing Manager | Coolhorse
The results from the rewards program are encouraging; in just 6 months after launching the rewards program our customer retention rate has increased by 14X.
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Anthony Scott
Director of Digital Operations | KBS Research
TrueLoyal's data sciences team helped me to optimize the structure of our program. Within just three months after the launch, we witnessed an impressive 26.72% improvement in customer retention and a 23.39% increase in repeat purchase revenue.
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Brittany Boykow
Director of E-Commerce | LAFCO
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Sam Gastro
CEO | MyGiftCardSupply
TrueLoyal identified potential areas to boost the revenues and suggested strategies to achieve it. I loved their methodical approach to achieve our business objectives.
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Natalie Novak-Bauss
Owner | KPS Essentials
We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.
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Annette Berg
Director of Customer Experience | Defenage
We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.
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Fabricio Sant’Anna
Marketing Manager | Nature’s Fusions

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