Reuse, Recycle, and Repurpose: From Social to Email
You've spent the time, energy, and brainpower creating socialcontent. In today's curated article VerticalResponse, a small businessmarketing software suite, brings us a slew of suggestions to make yourmarketing stretch a further. From posts to user generated content, the articleuses a fictitious salon to clearly and concisely illustrate best practices forsocial repurposing. Maximize value by designing and utilizing content that issuitable for multiple channels. This could be by slicing up longer-form piecesinto slivers that are appropriate for social media; or condensing social postsinto lists that are appropriate for blogs and websites. Don't forget, informationshould be bidirectional. Listen to your fans and followers for testimonials,reviews, and interesting use cases.
It seems apropos to this blog that two bullets are reservedfor user generated content. Consumers are increasingly less susceptible tobrand-generated content. They are seeking authentic perspectives on productsand services. The addition of social proof, like user generated content, drivesaction. It is also comparably easier to source user generated content ratherthan having to create content cold.
Business2Community: 10 Ways to Repurpose Your Social Media Content in Email
