#BrandCrush: Homesick

Each week in #brandcrush, we highlight exceptional brands that are channeling their customers' voice to connect more authentically with their audience.

We're always telling brands to engage their customers and biggest fans – whether by asking for feedback or telling them what type of content your brand wants to see.

We caught Homesick candles doing just that.

“We speak to anywhere from 30 to 100 people for every candle we develop, visiting local areas, collecting samples, and even extracting scents from food,” they shared on their website.

On TikTok, they're sharing tips, user-generated content, and showing fans what they want to see on #WickTok. Genius.

To give you an idea of the power of this platform, this video alone got over 8 million views:

Homesick also balances UGC on its Instagram. They recently shared a Reel of a fan singing with a lit Homesick candle by her side. The fan ended the video by saying, “this candle makes me want to be a candle person.”

Beautiful way to tie in the voice of your fans.

Nice work, Homesick! 💘

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The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. Led to +16% Increase in Consumption, +8%x Increase in Net Promoter Score, and 52K+x Pieces of User-Generated Content.

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The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches. Hero Cosmetics has increased Conversions by +21% in 100 Days with Sampling and Reviews

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